H&M HOME’s New Collection Brings Bambi’s Timeless Charm to Modern Living Spaces and Babywear

H&M HOME’s New Collection Brings Bambi’s Timeless Charm to Modern Living Spaces and Babywear

(IN BRIEF) H&M HOME has teamed up with Disney Home and Sanderson to launch a unique collection that reimagines Disney’s iconic Bambi character through a fusion of modern design and classic heritage. The collection, available starting January 16, 2025, features home furnishings and clothing inspired by Bambi and Sanderson’s archival florals, reinterpreted in fresh colorways for Disney’s centennial. The collection includes bedding, blankets, decorative items, and toys for children and babies, as well as clothing for newborns, all designed to celebrate the timeless appeal of Bambi while offering a modern touch. The collaboration highlights nostalgia, comfort, and the magic of storytelling, making it a perfect addition to any home.

(PRESS RELEASE) STOCKHOLM, 10-Jan-2025 — /EuropaWire/ — H&M HOME, in collaboration with Disney Home and Sanderson, unveils a unique collection that celebrates Disney’s beloved Bambi character through the lens of modern design and timeless heritage. The collection, a tribute to the cherished figure from childhood, brings together both home furnishings and clothing, offering a charming fusion of style and nostalgia.

Launching on January 16, 2025, both in stores and online at hm.com/home, the collection captures Bambi in an innovative, contemporary form. The design draws inspiration from the classic Sanderson floral patterns, reinterpreted in fresh colorways to mark Disney’s centennial celebration. Bambi, the iconic animated character introduced by Disney in 1942, finds a new life in this creative collaboration.

Therese Kahnlund, the collection designer for H&M HOME, shares, “The blend of Sanderson’s archival florals with Disney’s Bambi brings to life a story that we’re excited to share. This collaboration introduces a new generation to the magic of Bambi, allowing them to create their own personal spaces with this beloved character. Whether it’s bedtime with the bedding, playtime with the puzzle, or simply cuddling under a cozy blanket, the collection is designed for enjoyment.”

The 21-piece interiors range showcases three primary colorways—flushed pink, soft white, and chocolate brown. The collection is thoughtfully divided into two categories: one for children’s rooms and another for babies. Claire Vallis, Design Director at Sanderson, comments, “The Sanderson archive is a treasure trove of iconic floral patterns, and it’s wonderful to revisit the Bambi print in these updated colorways for this collaboration with Disney and H&M HOME.”

The children’s collection blends nostalgia with contemporary style. Featuring bedding made from recycled cotton and coordinating fitted sheets, the pieces can be mixed and matched or kept in a single, cohesive tone. Soft cotton bedspreads, plush velvet blankets, and decorative cushions add warmth and charm, while curtains enclose the space in a dreamy, cozy ambiance. An oak growth chart and playful banner offer enduring accents, and storage solutions such as paper boxes and textile baskets bring both function and design. The puzzle, perfect for winding down, adds a delightful touch.

For babies, the collection includes charming Bambi-themed rattles in two sizes, a Bambi-shaped snuggle toy, as well as bedding designed for a crib. The collection also features a round playmat in the soft pink color, cloths, a muslin blanket, and a plush velvet baby blanket, all crafted with the utmost care.

Sonia Samra, Vice President of Fashion, Home and Beauty for EMEA at The Walt Disney Company, adds, “Bambi is a symbol of classic Disney storytelling, and we are thrilled to bring this iconic print into homes with a modern twist. H&M HOME’s sophisticated approach beautifully complements the legacy of Bambi, and we’re confident it will quickly become a cherished part of many homes.”

The collaboration extends to a clothing line for newborns and babies, which includes rompers and pyjamas in the floral Sanderson print, as well as a double-weave jacket and jersey wrap set. Crafted with soft, comfortable materials, the clothing is designed for both comfort and style, available for babies up to size 74.

Sofia Löfstedt, Head of Design at H&M Kids, explains, “Our aim was to capture the fairytale essence of the Sanderson print while honoring the beloved character of Bambi. The result is a collection that feels both gentle and understated, while celebrating the magic of storytelling.”

The Disney Home x Sanderson by H&M HOME collection will be available for purchase both in-store and online at hm.com/home starting January 16, 2025.

About H&M HOME

Launched in 2009 and part of the H&M Group – H&M HOME is a modern, design-driven interior brand, offering fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bedlinen and timeless dinnerware to stylish textiles, furniture, and lamps; with contemporary style and attention to detail at its core.

H&M HOME aims to offer modern design and quality at the best price, in an inspiring and sustainable way, enabling interior lovers across the world to create a personal and modern space – a place to feel at home.

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

About Disney Home

Disney Home brings the magic of Disney into people’s homes through expansive furnishings, textiles and décor ranges. Influenced by over 100 years of Disney storytelling, the ranges are produced by Disney’s licensees and retailers and complement every room and personal style, including aspirational furniture, as well as bespoke designs and one-off collaborations. Launched in April 2022, Disney Home brings these stories together with lines that are thoughtfully designed, including trend-driven pieces alongside timeless classics, bringing the joy and escapism of Disney into the homes of families and fans across Europe. DisneyHome products are available from Disney’s licensees to purchase in the UK & EMEA from select retailers.

About Sanderson

Founded in 1860 by Arthur Sanderson, Sanderson began as a business importing luxury French paper hangings to Britain and evolved to become one of the most renowned interior design and decorating brands worldwide. Since 1924, Sanderson has held a Royal Warrant for supplying fabrics, paint, and wallcoverings to the Royal Residences.

From importing to establishing printing works and acquiring businesses, Sanderson’s illustrious history cements it as the founding brand at Sanderson Design Group, continuing the legacy laid out by Arthur Sanderson. A pioneer in acquisitions, including the procurement of Morris & Co. in 1940 and a producer of beautiful designs, Sanderson paves the way for a future that continues to push the boundaries of heritage design.

Its treasured archive houses a vast collection of fabrics, wallpapers and printing blocks dating back to the 19th century, encapsulating its impressive history and providing a reference point for its design studio today.

Known for its exceptional quality, timelessness and quintessentially English style, Sanderson, the home of iconic florals and illustrative botanicals, offers beautifully crafted fabrics, trimmings and wallcoverings for all. Layered in nostalgia, the brand continuously looks back to move forward with exceptional designs that captivate a discerning global audience.

Media Contacts:

H&M HOME:
Caroline Blumenthal
H&M HOME Global PR &amp
Communications Manager
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com

H&M Kids:
Sara Emanuelsson Sing
H&M Kids Global PR &amp
Communications Manager
Phone: +46 (0)70 791 71 76
Sara.emanuelsson.singh@hm.com

Disney Home:
Claudia Gibson
Disney Home EMEA Communications Manager
claudia.gibson@disney.com

Sanderson:
press@sandersondesigngroup.com

SOURCE: H & M Hennes & Mauritz AB