Barco and Martin Professional Middle East Forge Strategic Alliance to Enhance Regional Projection Solutions

Barco and Martin Professional Middle East Forge Strategic Alliance to Enhance Regional Projection Solutions

(IN BRIEF) Barco has appointed Martin Professional Middle East (MPME) as its distributor for mid-range projection solutions, strengthening its presence in the Middle East. The partnership builds upon a long-standing relationship between the two companies, combining Barco’s advanced projection technologies, such as the G-series and I600, with MPME’s market expertise and service capabilities. The collaboration aims to enhance customer access, drive growth in entertainment, corporate, and live event sectors, and redefine visual innovation standards across the region.

(PRESS RELEASE) KORTRIJK, 22-Oct-2025 — /EuropaWire/ — Barco, a global leader in professional projection and visualization technology, has announced the appointment of Martin Professional Middle East (MPME) as its official distributor for mid-range projection solutions in the region. The new partnership marks a major step in Barco’s long-term strategy to expand its footprint across the Middle East while enhancing access to its state-of-the-art visual solutions.

Building on a trusted, long-standing relationship between the two companies, this collaboration reflects a shared commitment to excellence, customer focus, and innovation. Through the partnership, Barco’s cutting-edge projection technologies—including the G-series and I600 platforms—will now be distributed and supported through MPME’s extensive regional network and service infrastructure, offering partners and customers improved access, faster support, and comprehensive after-sales solutions.

“This milestone is more than just a partnership renewal; it’s a powerful joint step forward that cements our commitment to delivering cutting-edge, world-class visual technologies to our partners and clients,” said Bilal Assidi, Sales Director at Martin Professional ME. “Together, we’re not only expanding Barco’s footprint in the Middle East but also setting new standards of innovation and excellence in the industry.”

The partnership is expected to unlock new opportunities across several sectors—including entertainment, corporate environments, and live events—where demand for high-quality projection technology continues to rise. Barco’s products are known for their reliability, visual precision, and ease of integration, while MPME’s market insight and distribution capabilities will help accelerate adoption across the region.

“We are delighted to strengthen our collaboration with Martin Professional Middle East,” said Domien De Witte, Vice President of Sales and Marketing at Barco. “Their expertise, reach, and commitment to quality make them the ideal partner to represent Barco’s mid-range projection portfolio in the region. Together, we look forward to empowering our customers with the very best in visual technology and support.”

The collaboration reinforces both companies’ dedication to pushing boundaries in professional display innovation—delivering brighter visuals, stronger partnerships, and exceptional customer experiences across the Middle East.

Media Contact:

Inge Govaerts – Corporate Communications Officer
Corporate Communications Officer
+32 56 36 80 52
inge.govaerts@barco.comyoshi.koike@barco.com

SOURCE: Barco