Barco Expands Asia-Pacific Presence Through Strategic Distribution Partnership with Midwich

Barco Expands Asia-Pacific Presence Through Strategic Distribution Partnership with Midwich

(IN BRIEF) Barco has appointed Midwich Group companies as its official distributors for projection and image processing products across Australia, New Zealand, Malaysia, and Indonesia. The partnership expands Barco’s presence in the Asia-Pacific region by leveraging Midwich’s established distribution network, local channel expertise, and strong relationships with system integrators and resellers. Customers across sectors such as live events, themed entertainment, simulation, corporate environments, and education will gain improved access to Barco’s professional AV portfolio, including its G, I, and QDX projector series and Encore3 image processing solutions. The collaboration aims to strengthen regional support, enhance availability, and deliver premium immersive visual experiences throughout APAC.

(PRESS RELEASE) KORTRIJK, 6-Jan-2026 — /EuropaWire/ — Barco has announced a strategic distribution partnership with companies within the Midwich Group, appointing them as official distributors for Barco’s projection and image processing solutions across key Asia-Pacific markets. The agreement is designed to strengthen Barco’s regional footprint and enhance access to its professional visualization technologies for system integrators and end-users across multiple industries.

Under the new arrangement, Midwich Group companies will represent Barco’s portfolio in Australia, New Zealand, Malaysia, and Indonesia. The distribution network includes Midwich Australia Pty Ltd for Australia, Midwich Limited for New Zealand, Midwich Malaysia Trading SDN.BHD for Malaysia, and PT Midwich Indonesia Trading for Indonesia.

Midwich is a specialist, trade-only audio-visual distributor with established expertise in logistics, channel development, and AV integration across the APAC region. Through this partnership, Barco will leverage Midwich’s strong local presence and established relationships with system integrators, resellers, and technology partners, ensuring improved availability, service, and technical support for customers deploying Barco solutions.

The agreement expands opportunities for organisations in the region to adopt Barco’s professional AV technologies across sectors including themed entertainment, simulation, live events, corporate experience centres, and education. Customers will gain access to Barco’s advanced projection and image processing portfolio, including flagship projectors from the G series, I series, and QDX series, alongside image processing solutions such as the widely used Encore3 platform.

According to the companies, the partnership reflects a shared focus on delivering premium, immersive visual experiences while supporting integrators with reliable distribution and local expertise. By combining Barco’s innovation in visualization technology with Midwich’s channel knowledge and regional reach, the collaboration aims to empower partners to design and deliver high-impact environments throughout Asia-Pacific.

Barco’s APAC leadership highlighted the partnership as an important step in strengthening regional growth, while Midwich executives emphasized their commitment to supporting the professional AV community with market-leading technology and service excellence. The collaboration is expected to accelerate adoption of advanced visualization solutions and further elevate immersive experiences across the region.

About Barco

Barco, headquartered in Kortrijk (Belgium), is a global technology company leading in visualization, networking, and collaboration solutions. Its innovative technologies drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.

Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of  947 million euro in 2024. For further insights, please visit www.barco.com or connect on LinkedIn, YouTube, Instagram, and Facebook.

About Midwich

Midwich APAC is a trade only distributor and part of the Midwich Group. We are one of APAC’s premier importers and distributors of audio, video and data distribution and display technology.

We have over 40 years of unrivalled industry expertise supplying solutions to the AV, IT and UC&C industries. We understand technology and innovation and are across all the latest developments and industry trends. Your success is our success, and we are here to help your business thrive.

Media Contacts:

Inge Govaerts
Corporate Communications Officer
+32 56 36 80 52
inge.govaerts@barco.com

Jasline Tay
Sales Lead Immersive Experience (APAC)
+65 8188 0138
jasline.tay@barco.com

SOURCE: Barco