Alexia Putellas, the 1st woman football player to win the Ballon d’Or 2 years in a row and a CUPRA ambassador, to share key moments experienced with CUPRA in a new Amazon Prime documentary

Alexia Putellas, the 1st woman football player to win the Ballon d’Or 2 years in a row and a CUPRA ambassador, to share key moments experienced with CUPRA in a new Amazon Prime documentary

(PRESS RELEASE) MARTORELL, 28-Nov-2022 — /EuropaWire/ — SEAT S.A., a Spanish car manufacturer part of Volkswagen Group, has announced that its sports car brand CUPRA will be featured in the new documentary of Alexia Putellas, the 1st woman football player to win the Ballon d’Or two years in a row and a CUPRA ambassador, that will premiere on Amazon Prime on 29th November 2022 at the Teatre Lliure in Barcelona.

Labor Omnia Vincit or “Work conquers everything” is the title of her new documentary, which is a sentence that perfectly characterizes Alexia Putellas, the women’s football superstar who has just made history by becoming the first woman to win the Ballon d’Or for the 2nd time in a row. Amazon Prime Video recorded the documentary about the F.C. Barcelona Captain, Ballon d’Or 2021 and 2022 winner, The Best FIFA Women’s Player award and UEFA Women’s Player of the Year twice in a row.

Alexia has been a CUPRA ambassador for more than a year and currently drives a CUPRA Formentor e-HYBRID, the plug-in hybrid crossover SUV that the player has personally configured. In this three-part documentary starring the record-breaking athlete, a benchmark in international women’s football, fans will be able to see Putellas in her day to day life, from her childhood to the moment she becomes a global, social, and sporting reference.

Key moments experienced with CUPRA in recent months are reflected in this story told by the superstar. Alexia shares the nerves she experienced seconds before going on stage in front of hundreds of people during the CUPRA Unstoppable Impulse event where the brand presented its future strategy. On the other hand, it reflects the adrenaline that Alexia feels when she tested the CUPRA UrbanRebel Concept together with the professional racing driver Jordi Gené.

In addition, international sports figures participate in the production, contributing their vision and support towards the standardisation and equality of women’s football.

In the words of Alexia Putellas: “For me another dream comes true, my drive is to keep improving and for me nothing is ever enough… That’s why I wanted to be the best in the world.”

CUPRA HQ Communications

Arnaud Hacault
Head of Product Communications
T/ +34 659 134 804
arnaud.hacault@seat.es

Loreto Navio
Product Communications
T / +34 660 22 08 93
loreto.navio@seat.es

SOURCE: SEAT, S.A.

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