Gorenje Appoints Football Star Luka Modrić as Brand Ambassador for European Marketing Campaigns

Gorenje Appoints Football Star Luka Modrić as Brand Ambassador for European Marketing Campaigns

(IN BRIEF) Gorenje has appointed football star Luka Modrić as its new brand ambassador in a partnership built around shared values of simplicity, family life, and everyday balance. The collaboration will feature Modrić in advertising and marketing campaigns across Europe, including major promotional initiatives connected to the 2026 FIFA World Cup. The partnership supports Gorenje’s Life Simplified brand philosophy and aims to strengthen the company’s connection with consumers by emphasizing the role of home environments and household appliances in everyday life.

(PRESS RELEASE) VELENJE, 26-Feb-2026 — /EuropaWire/ — Gorenje has announced a new brand partnership with internationally renowned football player Luka Modrić, who will serve as the company’s official brand ambassador. The collaboration marks a new phase in Gorenje’s brand development and highlights the shared values between the company and one of football’s most respected figures.

Luka Modrić, a Ballon d’Or winner and one of the most accomplished midfielders in modern football, is widely recognized not only for his sporting achievements but also for his professionalism, discipline, and consistency. Gorenje sees a strong alignment between these personal qualities and the company’s brand principles, which emphasize home life, balance, and the importance of everyday routines.

The partnership reflects Gorenje’s brand philosophy, Life Simplified, which focuses on creating products that support everyday living and help households function smoothly. Modrić’s reputation for humility and grounded character, despite his international success, closely matches the values Gorenje aims to communicate through its products and brand identity.

Through the collaboration, Gorenje aims to highlight the importance of home environments in supporting personal and professional success. The company positions its appliances as part of the everyday structure that enables families and individuals to focus on what matters most, from daily routines to meaningful moments at home.

Luka Modrić will take part in a range of promotional activities across Europe in the coming years. The partnership will be featured in advertising campaigns across television, digital channels, outdoor media, print publications, and retail environments. The collaboration will also play a role in major marketing initiatives, including campaigns linked to the 2026 FIFA World Cup.

With Modrić joining as brand ambassador, Gorenje aims to strengthen its connection with consumers by emphasizing themes of family life, simplicity, and the everyday experiences that shape modern households. The partnership is intended to support the company’s long-term brand strategy and reinforce its position in the European home appliance market.

Media Contact:

Corporate Communications
Phone: +386 3 899 2358
E-mail: pr@gorenje.com

SOURCE: Gorenje

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