The Relevancy Group’s The Marketer Quarterly recognized Experian’s contributions to outstanding email marketing campaigns for Boden, American Home Shield, Chico’s, Ann Taylor and DIRECTV
New York, N.Y., 13-1-2016 — /EuropaWire/ — Experian Marketing Services,a recognized leader in data-driven marketing and cloud-based marketing technology, received top honors in five categories for the 2015 Email Marketing Awards. The awards competition was presented by The Marketer Quarterly, the digital magazine for marketers by marketers. Award submissions were judged by analysts from The Relevancy Group, the parent organization of The Marketer Quarterly, and by Marketing Democracy principal Chris Marriott.
Experian Marketing Services received more awards than any other Email Service Provider (ESP):
- Best Reactivation Email — Retail: Boden, ESP — Experian Marketing Services and Movable Ink
- Best Reactivation Email — Consumer: American Home Shield, ESP — Experian Marketing Services and Epsilon (agency)
- Best Offer Email: Chico’s, ESP — Experian Marketing Services and Movable Ink
- Best Triggered Email — Retail: Ann Taylor, ESP — Experian Marketing Services
- Most Innovative Email: DIRECTV, ESP — Experian Marketing Services and RealTime Email by LiveClicker
“We’re always looking to provide the most relevant, personalized content to our customers,” said Kellen Fitzgerald, brand marketing manager at Ann Taylor. “It’s great to be recognized for using our data to better the customer experience, and Experian Marketing Services really helps us optimize this strategy with its data technology and expertise.”
“Even as a tried-and-true channel, email still has so much room for innovation. Working with Experian Marketing Services has helped us optimize our data-driven email strategy and focus on bringing that innovation to everything we do,” said Stephen Lamb, Director of Marketing, Digital Commerce, Chico’s FAS. “We’re excited to be recognized for this unique campaign, which resonated with customers and drove results.”
“Email has always been a crucial component of the Experian Marketing Suite, and we’re honored to have been recognized in so many different categories for unique and innovative campaigns that helped our clients reach their most valuable customers,” saidAshley Johnston, senior vice president of global marketing at Experian Marketing Services. “In today’s marketing landscape, emails need to be consistent, personalized and relevant in order to attract attention. Our goal is to help our clients do just that.”
Experian Marketing Services also was recognized earlier this year with seven 2015 Relevancy Ring Client Satisfaction Awardsin The Relevancy Group’s 2015 report The Relevancy Ring — ESP Buyers Guide 2015. Experian® received two Gold awards in ProductionServices and Integration and five Silver awards in Infrastructure Stability, Creative Services, Technical Services, Deliverability Tools & Services, and Omnichannel Marketing Capabilities.
Details about all the winning campaigns are featured in the cover story in Issue 8 of The Marketer Quarterly. To view the 2015 Email Marketing Awards winners, register for a free subscription to The Marketer Quarterly at http://www.marketerquarterly.com.
“We’re very pleased that The Marketer Quarterly Email Marketing Awards are recognizing some of the best email creative in the business,” added Dianna Dilworth, editor of The Marketer Quarterly. “The work we reviewed in all of the submissions is a leading indication that not only is email marketing thriving, but it’s making a significant difference in the success of businesses around the globe.”
About The Marketer Quarterly
TMQ is one of the fastest growing marketing publications in the world, reaching marketing professionals around the world. TMQ publishes each quarter in partnership with The Relevancy Group (http://www.relevancygroup.com) and features market research, interviews with leading brands, industry trends, case studies and useful industry benchmarks. Register for a free subscription to The Marketer Quarterly athttp://www.marketerquarterly.com or download the MQ App in the Apple, Android and Amazon App stores.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
We employ approximately 17,000 people in 38 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
Experian Marketing Services
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Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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