U.K. energy supplier comparison website Energyhelpline.com uses HP Optimost to enhance its online customer experience and increase conversion rates

PALO ALTO, Calif., United States, 5-11-2013 — /EuropaWire/ — HP Autonomy today announced that energyhelpline.com, the U.K. energy supplier comparison website, is using HP Optimost to enhance its online customer experience and increase conversion rates.

Founded in 2002, energyhelpline.com has rapidly grown to become one of the U.K.’s leading price comparison and switching sites for gas and electricity. As a web-based service, it succeeds based on its ability to deliver a superior online experience. Energyhelpline.com therefore looked to progressively improve its customer journey and ultimately increase conversions. This required the ability to execute a complex testing and optimization process, with different success criteria at each stage, over an extended period.

Energyhelpline.com selected HP Optimost because it was able to meet these demands with its powerful multivariate testing, segmentation and optimization capabilities backed up by a dedicated consulting team to help design, implement and report on tests.

The ongoing testing process is delivering consistent, incremental improvements to the customer journey and conversion rates. One such test produced an uplift in overall conversions of almost 10 percent.

HP Optimost tests multiple combinations of content, design, layout, pricing and offers to real customers to identify the combinations that generate the best results. This allows marketers to create and run highly sophisticated multivariate tests. HP Optimost can be delivered hosted, on-premises or as a self-service platform.

“Our aim is to provide a reliable and easy-to-use service for our customers so that they can save money at the same time as finding the energy suppliers that are right for them,” said Aamir Baloch, head of Information Technology, Energyhelpline.com. “HP Optimost and its services team have aided us in increasing our conversion rate and driving our business forward to suit the needs of our customers.”

“HP Autonomy offers innovative and reliable technology which enables businesses to differentiate themselves from their competition,” said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. “By applying the insights from HP Optimost, the web and marketing team can boost their productivity, and are able to offer customers a unique online experience.”

Additional information about the HP Optimost is available at www.autonomy.com/products/optimost.

About HP Autonomy
HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages. Autonomy’s powerful management and analytic tools for structured information, together with its ability to extract meaning in real time from all forms of information, regardless of format, are a unique tool for companies seeking to get the most out of their data. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Additional information is available at www.autonomy.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP’s products and services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP’s other filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial Contacts
George Lockett, HP Autonomy
+44 207 104 5792
george.lockett@hp.com

www.autonomy.com/newsroom
www.hp.com/go/newsroom