PUMA Partners with Premier League to Ignite Global Football Performance and Fan Engagement

PUMA Partners with Premier League to Ignite Global Football Performance and Fan Engagement

(IN BRIEF) PUMA has formalized a new partnership with the Premier League, positioning itself as the Official Ball Supplier starting with the 2025/26 season. This strategic move is designed to elevate PUMA’s brand and bolster its reputation in sports performance. Beyond the supply of match balls, the collaboration includes support for community football programs, major marketing initiatives, and events such as the Premier League Summer Series in the United States. The Premier League’s extensive global reach—broadcast to 900 million homes in 189 countries—provides an exceptional platform for increasing brand visibility and engagement. PUMA’s current partnerships in the league, including its association with Manchester City and endorsement deals with several top players, further solidify its commitment to football excellence. Both PUMA and the Premier League are enthusiastic about the potential of this collaboration to create memorable experiences for fans and to drive forward innovative, performance-driven initiatives in the sport.

(PRESS RELEASE) HERZOGENAURACH, 17-Mar-2025 — /EuropaWire/ — PUMA, the renowned global sports brand, has entered into an official partnership with the Premier League—the world’s most-watched football competition—as a key element of its strategy to enhance brand prestige and reinforce its commitment to sports performance. Under this landmark agreement, PUMA will serve as the Official Ball Supplier for the Premier League, providing match balls for every fixture starting with the 2025/26 season.

In addition to supplying the match balls, PUMA will collaborate closely with the Premier League on a range of initiatives aimed at boosting community engagement and promoting grassroots football talent. The partnership will also support high-impact marketing campaigns and signature events, including the Premier League Summer Series set to take place in the United States in July.

“Our new agreement with the Premier League marks a significant milestone in our strategy to elevate the PUMA brand,” said PUMA CEO Arne Freundt. “We are excited to bring our advanced performance technology to the heart of the game, creating unforgettable moments for both players and fans around the globe. With our match ball as a central feature in every game, we anticipate a strong connection with the millions of passionate fans watching worldwide.”

Broadcast to 900 million homes in 189 countries, the Premier League offers an unparalleled platform for global visibility and expansion. This collaboration not only amplifies PUMA’s brand presence internationally but also reinforces its dedication to innovation and excellence in performance. PUMA’s established involvement in the league, particularly through its partnership with Manchester City—the reigning champions—complements this new venture. Moreover, several top-tier Premier League players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea), are already part of PUMA’s expanding elite athlete roster.

Richard Masters, Chief Executive of the Premier League, commented, “We are delighted to welcome PUMA as the Official Ball Supplier of the Premier League. Their longstanding commitment to football and global reach perfectly align with our values. We look forward to seeing their innovative match ball in action at all our games this season and collaborating on projects that inspire fans and support community initiatives around the world.”

Media Contact:

Luke Haidarovic
Senior Manager PR Teamsport
luke.haidarovic@puma.com

SOURCE: PUMA