Tag Archives: Ole Kirk Kristiansen

LEGO Group Encourages Fans to Sustain Play Through Brick Passing and Reuse

Posted on 19, August 2024 by

(IN BRIEF) The LEGO Group has launched the “Made to Be Played” campaign, urging fans to pass on their LEGO bricks to keep the play going across generations. The initiative is part of the company’s broader commitment to sustainability, which … Read the full press release →

Posted in Business, Construction, Denmark, Education, Entertainment, Environment, Financial, Industrial, Investment, Management, News

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LEGO Super Mario expands franchise with Donkey Kong-inspired world

Posted on 29, April 2023 by

(IN BRIEF) The LEGO Group has announced the expansion of its LEGO Super Mario franchise to include Donkey Kong, Cranky Kong, Diddy Kong, Funky Kong, and Dixie Kong for the first time ever in LEGO brick form. Four new products … Read the full press release →

Posted in Business, Construction, Denmark, Education, Entertainment, Industrial, Management, News, Retail

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