Pharrell Williams Teams with LEGO for ‘Over the Moon’ Set, Promoting Creativity and Inclusivity in Play

Pharrell Williams Teams with LEGO for ‘Over the Moon’ Set, Promoting Creativity and Inclusivity in Play

(IN BRIEF) Pharrell Williams has teamed up with the LEGO Group to launch a new LEGO set called “Over the Moon,” which features a space shuttle with a golden canopy and a vibrant jet stream. This collaboration aims to inspire creativity and inclusivity through LEGO play. The set includes a diverse range of minifigure skin tones and highlights Pharrell’s commitment to representation. The partnership also extends to Pharrell’s non-profit, YELLOW, with a new global LEGO “Build the Change” challenge to promote creative play among children. The set will be available for pre-order from September 4, 2024, and in stores from September 20, 2024.

(PRESS RELEASE) BILLUND, 5-Sep-2024 — /EuropaWire/ — In a groundbreaking partnership, Pharrell Williams and the LEGO Group are joining forces to inspire global creativity and inclusivity through the launch of a new LEGO set, “Over the Moon.” This innovative collaboration also supports Pharrell’s non-profit, YELLOW, with the aim of fostering creative play among children worldwide.

The “Over the Moon” set, a testament to Pharrell’s passion for space and imagination, features a space shuttle with a distinctive golden canopy and a vibrant jet stream. Designed to spark curiosity and creative storytelling, this set integrates Pharrell’s vision of boundless exploration into the LEGO building experience.

“Partnering with LEGO allows me to channel my passion for creativity into something that encourages others to dream big,” said Pharrell Williams. “The ‘Over the Moon’ set is more than just a toy; it’s an invitation to imagine, create, and feel represented.”

The set is not only a celebration of space exploration but also an embodiment of inclusivity, featuring the broadest range of minifigure skin tones ever included in a LEGO product. This aspect of the set reflects Pharrell’s commitment to representation and diversity.

Julia Goldin, Chief Marketing and Product Officer at the LEGO Group, praised the collaboration, stating, “Pharrell Williams embodies the spirit of innovation and creativity. Our partnership is about more than just a new product; it’s about inspiring people of all ages to unleash their potential through imaginative play.”

In addition to the set, the partnership includes a new “Build the Change” challenge under Pharrell’s YELLOW initiative. This global challenge aims to engage children in creative building activities, emphasizing the importance of education and self-expression.

The “Over the Moon” set will be available for pre-order starting September 4, 2024, on LEGO’s official website, with general availability in LEGO stores from September 20, 2024. The set will retail for $109.99 / €109.99 / £94.99.

This collaboration aligns with the upcoming release of “PIECE BY PIECE,” a biopic of Pharrell Williams told through LEGO animation, set to hit theaters in October. This film continues Pharrell’s mission to blend art and innovation, creating a unique cinematic experience that celebrates creativity.

For more information on the “Over the Moon” set and the LEGO and Pharrell Williams partnership, visit www.LEGO.com.

Notes to Editors

Product Information:

LEGO® Over the Moon

• Age: 18+
• RRP: €109.99 / $109.99 / £94.99
• Pieces: 966
• Product No.: 10391
• Dimensions: 19.5 in. (49 cm) high, 7.5 in. (20 cm) long and 7 in. (19 cm) wide
• Pre-Order: 4th September 2024
• Available: 20th September 2024
• Link: LEGO Over the Moon – LEGO.com

About the LEGO Group:

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

About Pharrell Williams:

Pharrell Williams is a visionary recording artist, producer, songwriter, philanthropist, entrepreneur and Creative Director for Louis Vuitton menswear with 10B combined global music streams to date. He has been honored with 13 Grammy Awards, including 2004, 2014, and 2019 Producer of the Year, and ASCAP’s Golden Note Award in 2012. He has received two Academy Award nominations for his original song “Happy” (Despicable Me 2) and for Best Picture-nominated Hidden Figures (2016) as Producer. Williams also received a Golden Globe Nomination for co-scoring the film. In 2019, Williams received an Emmy-nomination for his original song “Letter to My Godfather,” for Netflix’s Black Godfather about legendary music executive Clarence Avant. In 2020, Williams was inducted into the Songwriters Hall of Fame for his work as The Neptunes.

In 2018, Pharrell narrated Universal’s remake of the classic film The Grinch, authored the book A Fish Doesn’t Know It’s Wet, and released the Netflix Original series Brainchild (2018) with his producing partner, Mimi Valdés. Other projects include Dope (2015), Roxanne Roxanne (2017), Voices of Fire (2020) and Amazon’s Harlem, which has been renewed for a third season. Pharrell recently announced his upcoming animated biopic PIECE BY PIECE from Focus Features. The film, directed by Academy Award® winning filmmaker Morgan Neville, is produced by Pharrell’s company i am OTHER and Neville’s Tremolo Productions in partnership with LEGO®. PIECE BY PIECE will debut in theaters this Fall.

Media Contact:

E-mail: media@LEGO.com

SOURCE: LEGO System A/S