Mercedes-Benz Appoints Sagree Sardien as Head of Sales & Marketing for Vans Division

Sagree Sardien übernimmt die Leitung von Sales & Marketing von Mercedes-Benz Vans
Sagree Sardien will become Head of Sales & Marketing at Mercedes-Benz Vans

(IN BRIEF) Mercedes-Benz has announced that Sagree Sardien will take over as Head of Sales & Marketing for Mercedes‑Benz Vans starting May 1st, 2025. She will succeed Klaus Rehkugler, who will move to lead the newly established Product Management area for Mercedes‑Benz Cars. Sardien brings a wealth of experience from her leadership roles within Mercedes-Benz, including her recent tenure as Head of Region Overseas.

(PRESS RELEASE) STUTTGART, 27-Feb-2025 — /EuropaWire/ — Sagree Sardien has been appointed as the new Head of Sales & Marketing for Mercedes‑Benz Vans, effective May 1st, 2025. She will succeed Klaus Rehkugler, who will assume the position of Head of Product Management for Mercedes‑Benz Cars in the newly created area. This shift in leadership follows a strategic reshuffling aimed at driving the brand’s continued growth and innovation across its various business segments.

Sagree’s career with Mercedes-Benz spans over a decade, beginning in 2008 when she took on the role of Head of Operations at Daimler Fleet Management in South Africa. Since then, she has progressed through a series of influential leadership roles in Sales, Product Management, Aftersales, Parts Logistics, Customer Assistance, and Supply Chain & Distribution. Her early success in South Africa included overseeing the market’s transition to a direct sales model in 2017, which she managed effectively, ensuring a smooth and successful shift.

In 2018, she relocated to Stuttgart and took on the role of Head of Market Management for several critical markets, including Japan, Korea, Australia, Turkey, South Africa, the Middle East, and Egypt. Her leadership expanded in 2021 when she became CEO & President of Mercedes-Benz Malaysia and Head of Southeast Asia, where she was responsible for markets including Malaysia, Singapore, and Indonesia, along with overseeing ten general distributors. Since 2023, she has been serving as the Head of Marketing & Sales for Mercedes-Benz Cars Overseas, managing sales and marketing across 120 markets, including the General Distributor business. In addition to her role, she has served on various Board of Director seats for Mercedes-Benz MPCs across the region.

Sagree’s leadership in the Overseas region has been marked by her ability to navigate the complexities of diverse markets while spearheading strategy and transformation initiatives. Her focus on driving efficiency and implementing innovative solutions will be key as she takes on her new responsibilities in the vans division.

Sagree Sardien’s vast experience and proven track record make her an excellent fit to lead Mercedes-Benz Vans into its next phase of growth and transformation, as the company continues to expand its global presence and deliver groundbreaking solutions to customers worldwide.

Media contacts:

Andrea Eberhardt
Head of Communications Mercedes-Benz Vans
andrea.eberhardt@mercedes-benz.com
+49 160 8671683

SOURCE: Mercedes-Benz Group AG