Category Archives: Apparel, Fashion & Beauty

Apparel, Fashion & Beauty Press Releases & News distributed via EuropaWire

Louis Vuitton’s Core Values Campaign Soars with Federer and Nadal: ‘Journeys that Forge Legends’

(IN BRIEF) Louis Vuitton unveils its latest Core Values campaign, lensed by Annie Leibovitz, starring tennis legends Roger Federer and Rafael Nadal scaling the peaks of Italy’s Dolomites mountains. Titled “Journeys that Forge Legends,” the campaign symbolizes ambition, resilience, and … Read the full press release

PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release

HUGO BOSS Unveils HUGO BOSS XP: A Cutting-Edge Customer Loyalty Program

(IN BRIEF) HUGO BOSS introduces HUGO BOSS XP, a groundbreaking omnichannel membership program designed to revolutionize customer engagement and loyalty. Leveraging innovative technologies, including blockchain-supported elements, the program seamlessly integrates traditional loyalty features with Web3 functionalities like NFTs. With a … Read the full press release

Symrise Unveils Cutting-Edge Fragrance Technologies at Detex 2024 in Amman

(IN BRIEF) Symrise, a leading fragrance company, is set to showcase its latest fragrance technologies at Detex 2024 in Amman, Jordan. The trade fair serves as a platform for Symrise to engage with regional partners and unveil innovations like SuperBloom® … Read the full press release

PUMA Unveils ULTRA 5: A Futuristic Speed Machine for Football

(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release

PUMA and Borussia Dortmund Unveil Timeless 2024/25 Home Kit with Sustainability Focus

(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release

Manchester City and PUMA Unveil 24/25 Home Kit Infused with Mancunian Spirit

(IN BRIEF) Manchester City and PUMA have revealed the new Home kit for the 2024/2025 season, incorporating elements that pay homage to Manchester’s cultural identity. The sky-blue kit features subtle threads of “0161,” representing the city’s dialing code and its … Read the full press release

Zalando Reorganizes Leadership for Enhanced E-commerce Ecosystem Strategy

(IN BRIEF) Zalando, Europe’s leading fashion and lifestyle e-commerce platform, is restructuring its management board to align with its updated strategy focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). Co-founder David Schneider transitions to a dedicated role focusing … Read the full press release

EBRD Invests in Polish Cosmetics Giant Bielenda, Facilitating Strategic Acquisitions

(IN BRIEF) The European Bank for Reconstruction and Development (EBRD) has acquired an indirect minority stake in the renowned Polish cosmetics brand Bielenda through a €33.9 million investment in its holding company, Innova Central Holding SCA, alongside private equity fund … Read the full press release

PUMA Hoops and LaMelo Ball Introduce the LaFrancé: A Bold Lifestyle Sneaker

(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired by LaMelo’s signature style and his lifestyle brand LaFrancé, the sneaker takes cues from 90s and early 2000s skate footwear, … Read the full press release

PUMA and Mercedes-AMG PETRONAS F1 Team Launch Exclusive Mad Dog Jones Collection

(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release

Beiersdorf Unveils Breakthrough Anti-Glycation Ingredient to Combat Sugar-Induced Skin Aging

(IN BRIEF) After nearly a decade of research, Beiersdorf has revealed a groundbreaking discovery in skincare: a patented active ingredient called NAHP, also known as GLYCOSTOP™, designed to counteract the skin’s glycation process induced by sugar consumption, which contributes to … Read the full press release

PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release

Kering and Festival de Cannes Honor Donna Langley with 2024 Women In Motion Award

(IN BRIEF) Kering and the Festival de Cannes are set to bestow the prestigious 2024 Women In Motion Award upon Dame Donna Langley, Chairman of NBCUniversal Studio Group and Chief Content Officer, during an official dinner in Cannes. Langley’s illustrious … Read the full press release

PUMA x Mercedes-AMG PETRONAS F1 Team: Unveiling the Crews Go Summer Collection

(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release

A Hub of Creative Collaboration Redefining Luxury

(IN BRIEF) Bulgari unveils Bulgari Studio, a groundbreaking platform fostering co-creation and innovation, particularly focusing on reimagining iconic pieces like the B.zero1 ring and introducing new creations like the Bulgari Roma bag and Bulgari Bulgari watches. This initiative marks a … Read the full press release

DHL Global Forwarding Partners with Prada Group to Reduce Emissions Through Sustainable Aviation Fuel

(IN BRIEF) DHL Global Forwarding announces its collaboration with the Prada Group, marking the fashion giant’s first investment in Sustainable Aviation Fuel (SAF) credits through DHL’s GoGreen Plus service. This strategic partnership allows Prada Group to significantly reduce its transport … Read the full press release

Beyond Beauty: BASF Unveils Sustainable Solutions at in-cosmetics Global

(IN BRIEF) BASF, a leading ingredient supplier in the Personal Care industry, showcased innovative solutions at in-cosmetics Global in Paris, highlighting their commitment to sustainability and consumer-centric products. Gisela Pinheiro, Senior Vice President of BASF Personal Care Europe, emphasized the … Read the full press release

Melodies of Milan: IKEA’s “1st” Exhibition Unites Music and Design

(IN BRIEF) During Milan Design Week, IKEA’s “1st” exhibition at Padiglione Visconti becomes a haven for the city’s music scene, celebrating individual journeys towards independence through the fusion of music and design. Featuring nightly performances from various artists like Lorenzo … Read the full press release

Bang & Olufsen and ADER ERROR Unveil “The Blueism” Collection: A Fusion of Fashion and Music

(IN BRIEF) Bang & Olufsen and ADER ERROR have announced a collaborative limited-edition collection titled “The Blueism”, marrying fashion and music through a sleek portable speaker and accessories. ADER ERROR infuses its signature Z-blue color into Bang & Olufsen’s Beosound … Read the full press release