Bonprix Achieves Milestone in Digital Transformation with SAP BW/4HANA Integration

Bonprix Achieves Milestone in Digital Transformation with SAP BW/4HANA Integration

(IN BRIEF) Bonprix, a leading international fashion company, has successfully implemented SAP BW/4HANA and SAP Datasphere solutions, marking a significant step in its digital transformation journey. With a dynamic multi-cloud data landscape now in place, Bonprix aims to streamline operations, accelerate decision-making processes, and remain agile in responding to market dynamics.

(PRESS RELEASE) BARCELONA, 12-Jun-2024 — /EuropaWire/ — In a significant move toward enhancing its operational efficiency, Bonprix, a renowned international fashion company under the Otto Group umbrella, has announced the successful implementation of SAP BW/4HANA and SAP Datasphere solutions, as disclosed by SAP SE (NYSE: SAP) today.

Elevating Business Intelligence with SAP: Bonprix Sets New Standards in Fashion Retail Explore the news release As one of Germany’s leading online fashion retailers, Bonprix now boasts a dynamic multi-cloud data landscape, seamlessly integrating both on-premise and cloud data sources onto a unified platform.

Headquartered in Hamburg, Germany, Bonprix serves over 16 million active customers across more than 25 countries. Seeking a streamlined IT architecture and expedited business decision-making processes, the company turned to SAP solutions, aiming to leverage a self-service-enabled semantic layer for agility in responding to market dynamics and ensuring customers remain at the forefront of the latest fashion trends.

Supported by SAP services and partners, including Beratungscontor, Bonprix successfully implemented its analytics stack, leveraging SAP Datasphere and the SAP Business Warehouse application. With SAP Datasphere serving as a cloud-based data platform complementing SAP BW/4HANA, Bonprix gains access to a robust analytical platform bridging data across finance, sales, logistics, and customer relationship management.

According to Sergio Lopez Nunez, Senior BI Engineer at Bonprix, “The BI data platform based on SAP solutions is strategically designed for the future, harnessing the powerful capabilities of SAP BW/4HANA to efficiently manage vast data volumes.” Nunez further emphasizes the importance of SAP Datasphere in seamlessly integrating diverse data sources, positioning Bonprix to navigate the evolving technological landscape while promoting responsible trade practices.

Moreover, Bonprix has already witnessed significant efficiency gains through the adoption of SAP Business AI solutions, specifically the Document Information Extraction service, streamlining invoice processing workflows and reducing manual data entry errors.

Sven Mulder, Managing Director of SAP Germany, lauds Bonprix’s digital transformation journey, highlighting the adoption of SAP Datasphere and SAP BW/4HANA as pivotal steps toward making data-driven decisions in real-time. With these advancements, Bonprix is poised for further expansion into new markets while continuing to delight its millions of customers worldwide.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2023 Annual Report on Form 20-F.

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Lesa Plingen
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SAP Press



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