Category Archives: Apparel, Fashion & Beauty

Apparel, Fashion & Beauty Press Releases & News distributed via EuropaWire

H&M and Partners Celebrate Basquiat Collection in Parisian Showcase

(IN BRIEF) H&M, alongside Ev Bravado and Téla D’Amore, celebrated their collaborative collection inspired by Jean-Michel Basquiat in Paris. The event gathered celebrities, artists, and industry insiders to showcase the fusion of Basquiat’s art with modern fashion. Guests participated in … Read the full press release

Henkel Opens Second Application Center in North Vietnam to Drive Innovation in Footwear and Fashion

(IN BRIEF) Henkel has opened a second Application Center in Thanh Hoa, North Vietnam, to support leading sports and fashion brands in Asia-Pacific and Greater China. This center complements Henkel’s existing facility in Bien Hoa, Ho Chi Minh, enhancing local … Read the full press release

PUMA Teams Up with Rosé of BLACKPINK to Redefine Classic Style and Culture

(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her … Read the full press release

PUMA Launches CLOUDSPUN Collection: Elevating Comfort and Performance in Athletic Wear

(IN BRIEF) PUMA has launched its CLOUDSPUN Collection, featuring innovative athletic wear known for its ultra-soft fabric and advanced performance features such as moisture-wicking and 4-way stretch. The collection includes a range of men’s and women’s apparel designed for comfort … Read the full press release

PUMA Extends Sponsorship for Christopher Street Day Nürnberg, Affirming Commitment to LGBTQ+ Rights

(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters … Read the full press release

Bonprix Achieves Milestone in Digital Transformation with SAP BW/4HANA Integration

(IN BRIEF) Bonprix, a leading international fashion company, has successfully implemented SAP BW/4HANA and SAP Datasphere solutions, marking a significant step in its digital transformation journey. With a dynamic multi-cloud data landscape now in place, Bonprix aims to streamline operations, … Read the full press release

Brazilian Pulp Giant Suzano Enters Partnership with Lenzing Group in Share Acquisition

(IN BRIEF) The Lenzing Group announces a significant partnership as its main shareholder, B&C Group, and Brazilian pulp producer Suzano S/A sign a long-term agreement regarding Lenzing’s majority stake. Suzano will acquire a 15 percent stake from B&C Group, marking … Read the full press release

Lee Ufan Arles and Maison Guerlain Unveil the Art & Environment Prize: Celebrating Creativity with Global Impact

(IN BRIEF) Lee Ufan Arles and Maison Guerlain have united forces to establish the Art & Environment Prize in 2023, an annual accolade celebrating artworks that encapsulate universal significance and philosophical depth resonating with Lee Ufan’s ethos, while also embodying … Read the full press release

Louis Vuitton’s Core Values Campaign Soars with Federer and Nadal: ‘Journeys that Forge Legends’

(IN BRIEF) Louis Vuitton unveils its latest Core Values campaign, lensed by Annie Leibovitz, starring tennis legends Roger Federer and Rafael Nadal scaling the peaks of Italy’s Dolomites mountains. Titled “Journeys that Forge Legends,” the campaign symbolizes ambition, resilience, and … Read the full press release

PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release

HUGO BOSS Unveils HUGO BOSS XP: A Cutting-Edge Customer Loyalty Program

(IN BRIEF) HUGO BOSS introduces HUGO BOSS XP, a groundbreaking omnichannel membership program designed to revolutionize customer engagement and loyalty. Leveraging innovative technologies, including blockchain-supported elements, the program seamlessly integrates traditional loyalty features with Web3 functionalities like NFTs. With a … Read the full press release

Symrise Unveils Cutting-Edge Fragrance Technologies at Detex 2024 in Amman

(IN BRIEF) Symrise, a leading fragrance company, is set to showcase its latest fragrance technologies at Detex 2024 in Amman, Jordan. The trade fair serves as a platform for Symrise to engage with regional partners and unveil innovations like SuperBloom® … Read the full press release

PUMA Unveils ULTRA 5: A Futuristic Speed Machine for Football

(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release

PUMA and Borussia Dortmund Unveil Timeless 2024/25 Home Kit with Sustainability Focus

(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release

Manchester City and PUMA Unveil 24/25 Home Kit Infused with Mancunian Spirit

(IN BRIEF) Manchester City and PUMA have revealed the new Home kit for the 2024/2025 season, incorporating elements that pay homage to Manchester’s cultural identity. The sky-blue kit features subtle threads of “0161,” representing the city’s dialing code and its … Read the full press release

Zalando Reorganizes Leadership for Enhanced E-commerce Ecosystem Strategy

(IN BRIEF) Zalando, Europe’s leading fashion and lifestyle e-commerce platform, is restructuring its management board to align with its updated strategy focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). Co-founder David Schneider transitions to a dedicated role focusing … Read the full press release

EBRD Invests in Polish Cosmetics Giant Bielenda, Facilitating Strategic Acquisitions

(IN BRIEF) The European Bank for Reconstruction and Development (EBRD) has acquired an indirect minority stake in the renowned Polish cosmetics brand Bielenda through a €33.9 million investment in its holding company, Innova Central Holding SCA, alongside private equity fund … Read the full press release

PUMA Hoops and LaMelo Ball Introduce the LaFrancé: A Bold Lifestyle Sneaker

(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired by LaMelo’s signature style and his lifestyle brand LaFrancé, the sneaker takes cues from 90s and early 2000s skate footwear, … Read the full press release

PUMA and Mercedes-AMG PETRONAS F1 Team Launch Exclusive Mad Dog Jones Collection

(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release

Beiersdorf Unveils Breakthrough Anti-Glycation Ingredient to Combat Sugar-Induced Skin Aging

(IN BRIEF) After nearly a decade of research, Beiersdorf has revealed a groundbreaking discovery in skincare: a patented active ingredient called NAHP, also known as GLYCOSTOP™, designed to counteract the skin’s glycation process induced by sugar consumption, which contributes to … Read the full press release