- It played a role for close to 60% of newly founded businesses in 2021
- Climate action is the focus of one in ten start-ups
- Young entrepreneurs are in the lead, with under-30s twice as likely to have climate action offerings as over-50s
(PRESS RELEASE) FRANKFURT, 15-Nov-2022 — /EuropaWire/ — KfW, a German state-owned investment and development bank and one of the world’s leading promotional banks, has announced that its centre of economic expertise KfW Research has released its latest research on what role the climate action played for newly founded businesses in 2021 in Germany. According to the paper, the green restructuring of the German economy is already underway as some 60% of newly founded businesses in 2021 have set their sights on climate action. Those newly founded businesses offer climate action products or services or adopt measures themselves that help to protect the climate. Almost all of those businesses with climate action offerings also implement climate action measures themselves as well.
Overall, 10% of newly founded businesses mainly offered climate action products and services in 2021. The dominant theme was renewable energy generation and energy efficiency and included commercial operation of photovoltaic solar systems, energy advice and heating and air conditioning technology. Other topics such as electric mobility and green finance played a role as well. One thing became clear with respect to the age of the business founders: The younger they are, the more likely they are to give thought to climate action. Climate action products or services are offered by around 40% of under-30-year-old entrepreneurs, 30% of 30 to 49-year-olds and 20% of over-50s.
More than half of new business founders (58%) contributed to climate action with measures of their own in 2021, with one fourth heavily engaged in such measures. This trend is also visible in planned business ventures. Thus, similar shares were seen for entrepreneurs planning new businesses as for businesses founded in 2021, with 30% intending to offer climate action products or services and 58% aiming to adopt climate action measures of their own.
“The multiple crises of the past months serve as painful reminders that we must address energy security and climate action together. The green transformation is an integral part of this. It is therefore pleasing that climate action plays such an important role for entrepreneurs. After all, their offerings are instrumental to developing the markets that are important for the green transformation”, sagt Dr Fritzi Köhler-Geib, Chief Economist of KfW.
Ms. Christine Volk
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