H & M Hennes & Mauritz AB to join The Circular Economy 100 and The Ellen MacArthur Foundation

24-6-2013 — /europawire.eu/ — H&M today announced that we will join The Circular Economy 100 and The Ellen MacArthur Foundation as a member for the next three years to help accelerate the transition to a circular economy. Other members are companies such as IKEA, Marks & Spencer, The Coca Cola Company and Unilever as well as universities such as Yale, US Berkley, Stanford University.

From a sustainable perspective the transition from a linear to a circular economy is necessary. A circular economy requires innovation of material and product reuse, as well as related business models. By using materials more effectively, economic growth will eventually be detached from the use of natural resources and ecosystems. In such an economy, the lower use of raw materials allows to create more value.

The Circular Economy 100 is a global programme aimed at bringing together a network of 100 leading companies, emerging innovators and regions to speed up the shift to more a circular economy. The programme supports its members in finding new commercial opportunities through its focus on sharing best practice, capacity building and collective problem solving.

Read more about the Circular Economy 100

The Ellen MacArthur Foundation was launched in 2010 to inspire a generation to rethink, redesign and build a positive future. The Foundation believes that the circular economy provides a coherent framework for systems level redesign and as such offers us an opportunity to harness innovation and creativity to enable a positive, restorative economy.

For more information, please visit the Ellen MacArthur Foundation’s website

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