Five Year Collaboration Between Unilever and Google Cloud Targets Next Generation Agentic Commerce and Scalable Digital Innovation

Five Year Collaboration Between Unilever and Google Cloud Targets Next Generation Agentic Commerce and Scalable Digital Innovation

(IN BRIEF) Unilever has formed a five-year partnership with Google Cloud to advance its digital transformation using AI, data and cloud technologies. The initiative will migrate Unilever’s enterprise data and platforms to Google Cloud, enabling an AI-first operating model that enhances marketing effectiveness, accelerates demand generation and supports more personalised, conversational shopping experiences. By deploying tools such as Vertex AI and advanced generative models, the collaboration will introduce agentic workflows and intelligent automation across business functions, positioning Unilever to respond more quickly to market changes while strengthening consumer engagement and long-term competitiveness in the global CPG sector.

(PRESS RELEASE) LONDON, 17-Feb-2026 — /EuropaWire/ — Unilever and Google Cloud have entered into a five-year strategic partnership aimed at accelerating Unilever’s digital transformation by harnessing advanced artificial intelligence, data analytics and cloud technologies. The collaboration will combine Unilever’s global consumer brands with Google Cloud’s AI-driven capabilities to reshape how products are marketed, discovered and purchased in an increasingly digital and conversational commerce landscape.

Through the agreement, Unilever will leverage Google Cloud solutions, including the Vertex AI platform and next-generation AI models, to enhance brand visibility, performance measurement and AI-enabled marketing strategies. The initiative is designed to support a shift toward more personalised, conversational and agent-led consumer experiences, reflecting the evolution of how customers interact with brands in the fast-moving consumer goods sector.

A key element of the partnership involves migrating Unilever’s core data environment and enterprise platforms to Google Cloud, creating a unified, AI-first digital infrastructure. This modernised foundation will enable faster demand generation, improved data-driven decision-making and greater responsiveness to changing market dynamics. It will also underpin the development of agentic workflows — intelligent systems capable of autonomously executing complex business tasks across operations, supply chains and marketing.

The collaboration is structured around three main focus areas: building advanced commerce and marketing intelligence to support evolving consumer journeys; establishing an integrated cloud and data backbone to enable scalable AI deployment across the organisation; and accelerating the adoption of cutting-edge AI technologies to strengthen Unilever’s long-term competitiveness.

By aligning Google Cloud’s AI expertise with Unilever’s global scale and category knowledge, the companies aim to set new standards for agility, operational efficiency and consumer engagement within the consumer packaged goods industry.

Google Cloud provides a comprehensive portfolio of AI, infrastructure, data, security and development tools delivered through its global technology platform, supporting organisations worldwide in modernising operations and unlocking new digital capabilities.

SOURCE: UNILEVER