Experian Powers RVU’s Credit Comparison Platforms to Deliver Personalised, Transparent Offers

Experian Powers RVU’s Credit Comparison Platforms to Deliver Personalised, Transparent Offers

(IN BRIEF) Experian and RVU have formed a significant partnership in which Experian’s Eligibility Solution will power all of RVU’s consumer credit comparison channels—Confused.com, Uswitch, and money.co.uk. The integration provides RVU customers with personalised product matches based on full financial profiles, reduces abandonment during applications through an enhanced user experience, and increases transparency by displaying potential credit limits and interest rates before users apply. This marks the first instance of Experian technology underpinning Confused.com’s credit offerings. Senior executives from both companies emphasize that this collaboration will improve approval rates, reduce friction, and deliver greater confidence for millions of consumers seeking credit cards and loans.

(PRESS RELEASE) LONDON, 10-Jul-2025 — /EuropaWire/ — Experian and RVU today announced a landmark agreement to enhance how consumers find and access financial products. RVU—which operates leading comparison sites such as Confused.com, Uswitch, and money.co.uk—will integrate Experian’s Eligibility Solution across all its consumer credit channels. This deployment will allow RVU to offer more personalised recommendations based on a comprehensive view of each customer’s financial behaviour, streamline the application journey to lower drop-out rates, and provide clear pre-application visibility of credit limits and interest rates so consumers can choose with confidence.

This is the first time Confused.com’s credit card and loan comparisons have been powered by Experian technology, extending the existing partnership across all RVU brands. By leveraging Experian’s detailed data and decisioning tools, RVU can boost approval rates and deliver greater transparency to millions of users.

David Bates, Managing Director of Credit and Verification Services at Experian UK&I, commented: “RVU serves millions of customers across its brands, and by integrating our Eligibility Solution they can now match more people to the right financial products with improved accuracy and less friction. Our data-driven insights help both consumers and lenders achieve better outcomes.”

Paul Ingles, Chief Technology Officer at RVU, added: “Our mission is to empower consumers to make confident financial decisions. Partnering with Experian enables us to deliver tailored, accessible credit comparisons and demystify the application process. Customers will benefit from clearer eligibility information and a smoother journey to finding the products that suit their needs.”

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Media Contact:

Robert Goodman
PR Manager, Corporate & Business, UK&I, Experian
Tel: +44 7989 398 498
Email: Robert.Goodman@Experian.com

SOURCE: Experian