Ericsson Secures Two Red Dot Awards for Cutting-Edge Design in 5G Technology

Ericsson Secures Two Red Dot Awards for Cutting-Edge Design in 5G Technology

(IN BRIEF) Ericsson has been awarded two Red Dot Awards 2024 for the innovative design and user experience of its Radio 4471 and Streetmacro 6705. The Radio 4471, notable for its ultra-lightweight design, reduces weight by 40%, enhancing deployment efficiency and performance. The Streetmacro 6705, a compact millimeter wave base station, integrates antenna, radio, and baseband into a single unit, streamlining deployment and minimizing visual impact. These awards highlight Ericsson’s commitment to advancing 5G technology and setting new industry standards.

(PRESS RELEASE) STOCKHOLM, 19-Jun-2024 — /EuropaWire/ — Ericsson has been honored with two prestigious Red Dot Awards 2024 for its exceptional industrial design and user experience, recognizing the innovative Radio 4471 and Streetmacro 6705. These awards, part of one of the world’s most renowned design competitions, highlight Ericsson’s commitment to excellence and innovation.

The award-winning Radio 4471, a next-generation remote radio in the Ericsson Radio System portfolio, has been reengineered based on extensive customer feedback. This state-of-the-art 5G radio stands out with its ultra-lightweight design, reducing weight from 17 kg to just 10 kg, making it potentially the world’s lightest macro radio. This significant weight reduction enhances deployment efficiency, reduces emissions, and minimizes installation requirements, setting a new industry standard for performance and reliability.

The Streetmacro 6705, a second-generation base station for millimeter wave technology, is designed for speed and capacity in the expanding mobile broadband and Fixed Wireless Access markets. It integrates the antenna, radio, and baseband into a single unit, streamlining deployment and operational efficiency. Its compact and narrow form factor allows for easy installation on street and utility poles, minimizing visual impact while maximizing performance. The design also supports camouflage foil application, blending seamlessly into urban environments.

Johan Hultell, Head of Product Line Radio, Business Area Networks at Ericsson, stated, “Ericsson continues to showcase our focus on innovation and human-centered design. With Radio 4471 and Streetmacro 6705, Ericsson pioneers innovation and advances 5G industry standards. Together with our customers, we are crafting future-proof solutions that surpass industry expectations.”

Ericsson’s achievements in industrial design and user experience with these products underscore their dedication to creating innovative, efficient, and visually integrated telecom solutions.

Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions and Global Communications Platform. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York.

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