Deutsche Telekom Introduces Magenta AI for Effortless, AI-Powered Information Discovery

Deutsche Telekom Introduces Magenta AI for Effortless, AI-Powered Information Discovery

(IN BRIEF) Deutsche Telekom has launched Magenta AI within its MeinMagenta app, offering users an AI-powered solution for real-time, direct answers to complex questions. Developed in partnership with Perplexity, this feature not only provides responses but also curates articles in the “Discover” section to help users explore topics interactively. Magenta AI is available for free to all customers and is part of Deutsche Telekom’s efforts to make AI accessible and user-friendly. Additionally, users can access the Perplexity Pro version for free through the Magenta Moments program, extending the offer until spring 2025.

(PRESS RELEASE) BONN, 19-Nov-2024 — /EuropaWire/ — Deutsche Telekom has launched Magenta AI, a cutting-edge feature within its MeinMagenta app, designed to transform how customers search for information. Unlike traditional search engines that present a list of links, Magenta AI uses artificial intelligence (AI) to provide direct, well-formulated answers to complex questions, sourcing real-time data from across the web and listing the underlying sources. This feature aims to enhance the user experience by offering personalized knowledge discovery in a seamless and intuitive way.

Developed in collaboration with Perplexity, an emerging AI company, Magenta AI is available to all Deutsche Telekom customers free of charge. In addition to answering questions, Magenta AI also curates up-to-date articles in the “Discover” section, selected by the AI to help users expand their knowledge in an engaging and interactive way.

Wolfgang Metze, Managing Director for Private Customers at Telekom Deutschland GmbH, shared his enthusiasm about the launch:
“With Magenta AI, we are taking the customer experience to the next level, enabling users to find relevant information more easily. Whether it’s related to Telekom services or personal interests, our AI-driven service will support our customers in their everyday search for answers.”

Artificial intelligence has become a key trend, especially among younger generations eager to explore these new tools. Deutsche Telekom aims to make AI accessible to all its customers, providing a safe, user-friendly, and simple interface to navigate this technology.

The successful collaboration with Perplexity also brings additional benefits to users. Customers who enjoy the free Magenta AI feature will have the opportunity to unlock the Perplexity Pro version, which offers enhanced capabilities such as access to more AI models and the ability to upload unlimited files for analysis. Magenta Moments, which has been offering free access to Perplexity Pro since May, will extend this offer until spring 2025, providing a potential savings of 240 euros.

Ryan Foutty, Head of Consumer Business Development & Partnerships at Perplexity, expressed his excitement about the partnership:
“Germany is a key market for us, and we’re excited to introduce Perplexity to more users through its integration into the MeinMagenta app. This collaboration allows us to showcase our unique approach to information retrieval and help users discover a wealth of new topics.”

With Magenta AI, Deutsche Telekom continues to lead the way in bringing innovative AI solutions to its customers, empowering them with the tools to easily find answers and explore new ideas.

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SOURCE: Deutsche Telekom AG