Co-op launches ‘Too Good To Waste’ bakery initiative offering Members 50% off after 6pm

Co-op launches ‘Too Good To Waste’ bakery initiative offering Members 50% off after 6pm

(IN BRIEF) Co-op has rolled out its new ‘Too Good To Waste’ scheme across stores, giving Members 50% off all loose, in-store bakery items after 6pm each day. Designed to tackle food waste and offer extra value, the initiative applies to a range of baked favourites including croissants, cinnamon swirls, and bread rolls. Co-op Buyer Charlotte Waring said the initiative helps members save money while reducing waste, allowing everyone to enjoy freshly baked goods at half price. The move supports Co-op’s commitment to sustainability and community-focused retailing.

(PRESS RELEASE) MANCHESTER, 24-Oct-2025 — /EuropaWire/ — Co-op has launched a new nationwide initiative, ‘Too Good To Waste’, offering Members 50% off its loose in-store bakery range after 6pm every day. The scheme aims to reduce food waste while giving customers greater value, making it easier for members to enjoy freshly baked goods at a lower price and with a lighter environmental footprint.

Running daily across all Co-op stores with in-store bakeries, the initiative covers a wide variety of loose and unpackaged bakery items, from All Butter Croissants and Cinnamon Swirls to traditional bread rolls and baguettes. The offer reflects Co-op’s ongoing commitment to sustainability and community value, while recognising that many shoppers stop by in the evening for a quick treat or to replenish essentials.

Charlotte Waring, Co-op Buyer, said:

“As a convenience retailer, we know many of our members pop in for those little shops at the end of the day. Our new Too Good To Waste initiative is a simple way to help them save money while reducing food waste — so everyone can enjoy delicious bakery treats and do their bit for the planet. Whether it’s a croissant, cinnamon swirl, or a classic bread roll, there’s something for everyone to love at half price.”

The Too Good To Waste scheme builds on Co-op’s wider sustainability strategy, which includes reducing food waste, supporting community causes, and promoting responsible retail practices. The initiative highlights how small, everyday choices — like picking up discounted baked goods — can make a meaningful impact on both the environment and household budgets.

Co-op Members can learn more about the offer at coop.co.uk/products/in-store-bakery. Those interested in joining can visit coop.co.uk/membership.

-ENDS-

Notes to editors:

*T&Cs apply: Discount will be applied to all unsold unpackaged/loose Co-op in-store bakery items from 6pm (up to 11.59pm or when we sell out) every day in Co-op Group food stores only. Subject to availability and whilst stocks last.

For more information, please contact:

Lauren Chambers
PR Lead
pressoffice@coop.co.uk

SOURCE: Co-operative Group Limited