Co-op and Holland & Barrett launch new wellness partnership bringing trusted health products into convenience stores

Photo by Theo Moye 25/08/25 As part of a new ‘wellbeing partnership, the new Holland and Barrett bay in the Co-operative food store in Salcombe, Devon.

(IN BRIEF) Co-op has partnered with Holland & Barrett to introduce a new “Health and Wellness” range into 125 of its convenience stores starting 27 August. The offer will include 52 product lines covering vitamins, supplements, gut health, and family wellbeing, featuring trusted Holland & Barrett products alongside brands like Symprove and Zooki. With over 70% of UK adults taking supplements, the move reflects rising demand for preventative health and makes wellness products more accessible in daily shopping. Co-op says the partnership combines its convenience expertise with Holland & Barrett’s health authority, creating a trusted, local route to wellbeing.

(PRESS RELEASE) MANCHESTER, 27-Aug-2025 — /EuropaWire/ — Co-op has announced a new partnership with Holland & Barrett, the UK’s leading health and wellness retailer, to introduce a wide-ranging selection of vitamins, supplements, and wellbeing products into 125 of its convenience stores. Launching from 27 August, the collaboration aims to make health and wellness more accessible by meeting growing consumer demand for preventative health products through a trusted retail presence.

The new initiative will see Co-op introduce branded “Health and Wellness” bays in selected stores, featuring 52 product lines. These will include categories such as gut health, family wellbeing, and preventative healthcare, with products from Holland & Barrett alongside emerging wellness brands including Symprove and Zooki. Designed with convenience in mind, the range will offer smaller pack sizes as a top-up for customers’ favourite health essentials. It will also complement the sports nutrition range Co-op rolled out at the end of last year.

With more than 70% of UK adults regularly taking vitamins or supplements, Co-op believes the convenience sector can play a pivotal role in bringing health-focused products closer to shoppers’ daily routines. Francesca Miller, Commercial Buying Manager at Co-op, said: “The proactive health and wellness market continues to grow rapidly. We know convenience has a key role in supporting this trend, and by combining Co-op’s expertise in convenience retail with Holland & Barrett’s authority in proactive health, we’re excited to offer our shoppers trusted products in an accessible way.”

Anthony Houghton, CEO UK & Ireland at Holland & Barrett, added: “Holland & Barrett’s mission is to make health and wellness more accessible to everyone. Our partnership with Co-op allows us to extend our reach into local communities, providing convenient access to credible wellness brands. Together, we can help customers take simple, positive steps toward improving their long-term wellbeing.”

The launch underscores Co-op’s continued focus on evolving its convenience model to respond to changing customer lifestyles, while strengthening Holland & Barrett’s position as the UK’s go-to retailer for health and wellness.

SOURCE: Co-operative Group Limited