BBVA Champions AI Innovation at Barcelona’s KDD Conference, Showcasing Financial Tech Leadership

BBVA Champions AI Innovation at Barcelona’s KDD Conference, Showcasing Financial Tech Leadership

(IN BRIEF) BBVA actively participated in the KDD (Knowledge Discovery and Data Mining) conference, held in Barcelona from August 25 to 29, 2024. The bank sponsored the event’s Finance Day, which focused on the applications of AI and machine learning in the financial industry. BBVA highlighted its use of data-driven technologies to enhance customer experience and optimize internal processes. The event allowed BBVA to engage with global experts and stay ahead of technological developments that can benefit its customers. The KDD conference, organized by the Association for Computing Machinery (ACM), featured discussions on generative AI, responsible AI, and data applications across various industries.

(PRESS RELEASE) BILBAO, 27-Aug-2024 — /EuropaWire/ — In a significant move that underscores its commitment to innovation, BBVA has actively participated in the prestigious international conference on data science and machine learning, KDD (Knowledge Discovery and Data Mining). This event, held for the first time in Spain from August 25 to 29, brought together leading minds from around the world to explore the frontiers of data-driven technologies.

BBVA played a prominent role by sponsoring the conference’s Finance Day on August 26, where industry experts delved into the transformative applications of artificial intelligence (AI) and machine learning in the financial sector. Discussions ranged from the integration of AI in banking services to the use of machine learning for personalized financial products and sustainable business practices.

BBVA’s involvement in KDD aligns with its ongoing strategy to leverage data and AI to enhance customer experiences and optimize internal processes. The bank has long been at the forefront of utilizing advanced analytics to offer tailored financial solutions, such as flexible financing options for small businesses and digital tools that help individual customers manage their financial health more effectively.

Jon Ander Beracoechea, BBVA’s chief scientist, emphasized the importance of the conference: “Taking part in events like KDD lets us keep in touch with those who are transforming advanced data analytics and developing artificial intelligence, while sharing our own progress. In this way, we can continue to explore cutting-edge technologies as soon as they become available, so that we can apply them for the benefit of our customers.”

With over 5,500 employees dedicated to data and AI, and the AI Factory operating from Spain, Mexico, and Türkiye, BBVA continues to be recognized as a leader in financial innovation. The bank’s commitment to exploring and applying cutting-edge technologies was clearly demonstrated through its active participation in this landmark event in Barcelona.

The KDD conference, organized by the Association for Computing Machinery (ACM), has been a key forum since 1995 for sharing and discussing advancements in data science. This year’s conference highlighted critical themes such as generative AI, responsible AI, and data applications across various sectors, including finance, health, and the environment.

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SOURCE: BBVA