Vodafone Foundation Launches ‘Me, Myself & AI’ to Empower Youth with AI Knowledge Across Europe

Vodafone Foundation Launches ‘Me, Myself & AI’ to Empower Youth with AI Knowledge Across Europe

(IN BRIEF) The Vodafone Foundation has introduced “Me, Myself & AI,” a campaign across Europe aimed at educating young people about Artificial Intelligence (AI). Through a series of 60 social media videos and interactive content on platforms like TikTok and YouTube, the campaign explains how AI works, where it sources data, and the potential risks it presents. Supported by social media influencers, the campaign targets youth from all backgrounds, particularly those with limited access to technology education, helping them to understand AI’s opportunities and challenges.

(PRESS RELEASE) BERKSHIRE, 9-Nov-2024 — /EuropaWire/ — The Vodafone Foundation has launched “Me, Myself & AI,” a Europe-wide digital campaign aimed at educating young people on the complexities, benefits, and challenges posed by Artificial Intelligence (AI). The campaign offers a collection of 60 engaging social media videos, memes, and practical guides, crafted to help youth navigate the evolving AI landscape responsibly. With the support of social media influencers, the campaign has garnered over 12 million views across platforms like TikTok and YouTube in countries including the UK, Germany, Portugal, Spain, and Italy.

Through humorous and accessible content, “Me, Myself & AI” demystifies AI technology, explaining how it functions, the origin of its data, and the associated risks. By raising awareness, the campaign especially aims to reach young people from underrepresented backgrounds who may have limited access to information on AI. The content is also available to support educators throughout Europe.

Joakim Reiter, Vodafone’s Chief External & Corporate Affairs Officer and Vodafone Foundation Trustee, emphasized the importance of helping young people make informed decisions in a tech-driven world. The campaign, part of Vodafone Foundation’s Kliick initiative, complements their ongoing efforts to build essential digital skills among youth, including their broader Skills Upload Jr program.

Professor Dr. Gergana Vladova from Humboldt-Universität Berlin collaborated on the campaign, ensuring its content resonates with younger audiences navigating AI’s impact on their lives.

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SOURCE: Vodafone Group