New Store with a new Look
Stuttgart, 23-9-2014 — /EuropaWire/ — The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) has opened a new store in Hamburg.400 invited guests will celebrate the official opening ceremony on September 18th. The new Porsche Design Store at Poststrasse 2-4 spans approximately 320 square metres and replaces the previous retail space at Neuen Wall 3 (90 square metres). The store has been ex-tended based on a completely new design presented this spring, to accommodate the luxury brand’s expanded product range.
“The new store at Poststrasse gives our customers an opportunity to experience our rapidly expanding range in a suitable space”, says Juergen Gessler, CEO of Porsche Design Group. “We’re also supporting our expansion strategy and our goal of establishing the Porsche Design luxury brand, which was founded in 1972 by Professor Ferdinand Alexander Porsche, as the only relevant luxury brand from Germany by 2018.”
The new store features the full range of iconic products from Porsche Design, with the range including a twice‑yearly changing fashion collection, a sports collection and luxury handbags, functional luggage, leather accessories and men’s shoes. The luxury brand’s legendary sunglasses, exceptional writing instruments, elegant watches and jewellery, and luxury smartphones round off the range.
The new Porsche Design store concept is designed to accommodate the growing product range, which has been expanded to include an extensive ready-to-wear fashion collection for men and women, as well women’s accessories including handbags and jewellery. The store design is characterised by a premium, innova-tive look, which showcases the minimalist and iconic style of Porsche Design. Dark oak wood floors, black leather features, soft, hand-knotted carpets, purist white walls and a welcoming, open layout are all the hallmark of the new store design.
Particularly striking are the lightness and fresh feel, which allow customers to experience the exceptional lifestyle experience. The new aesthetics are also designed to appeal to female customers in particular.