Telefónica to Showcase Groundbreaking Innovations and Human-Centered Technology at MWC 2025

Telefónica to Showcase Groundbreaking Innovations and Human-Centered Technology at MWC 2025

(IN BRIEF) At MWC 2025, Telefónica will present its most groundbreaking technological solutions, including use cases in quantum computing, AI, IoT, and 5G connectivity. The company will highlight its human-centered vision through innovative demos, virtual experiences, and a series of live sessions designed to inspire progress and drive change across industries.

(PRESS RELEASE) MADRID, 24-Feb-2025 — /EuropaWire/ — Telefónica is set to take the stage at the 2025 Mobile World Congress (MWC) in Barcelona under the bold slogan “Leading Change Inspiring Progress.” This year, the company will demonstrate its commitment to driving technological innovation across industries while keeping people at the heart of its solutions. With a focus on cutting-edge technologies like quantum computing, IoT, Artificial Intelligence (AI), and the power of 5G connectivity, Telefónica aims to inspire progress in both business and society.

The company will present its innovative vision at the MWC with a 960-square-metre stand, bringing to life a humanist approach that blends technology with organic, tangible elements. In a striking display, handcrafted spheres created by Valencian artisans, traditionally known for making sculptures for the Fallas festival, will serve as a symbolic representation of the connection between the Earth and the cloud, illustrating Telefónica’s desire to humanize technological progress.

At the heart of the stand will be the Telefónica Ágora, a dedicated space for knowledge exchange. Over the course of the four-day event, the Ágora will host 25 live sessions, accessible to all MWC attendees, featuring presentations, demonstrations, and talks by more than 100 top executives and experts. These sessions will explore some of the most forward-thinking applications of emerging technologies.

Innovative Demos and Real-World Use Cases

Telefónica’s exhibition will showcase dynamic demos that highlight the immense potential of its 5G network and the future of digital transformation. These will include revolutionary use cases such as the “Open Gateway 5G Drones” demo, which will highlight how Telefónica’s high-performance 5G connectivity and Open Gateway APIs enable drones to operate safely and efficiently in airspace. These drones will be used for applications such as medical supply transport, fire prevention, and logistics management, with an advanced remote control centre overseeing operations in real-time.

Another major highlight will be the “Quantum-Safe Networks” demo, which focuses on preparing for the challenges of quantum technology. This innovative solution will demonstrate how Quantum-Safe technology can safeguard critical infrastructure, from 5G private networks with quantum encryption to securing IoT devices in high-risk environments.

The third demo, “Digital Operations Centre,” will immerse visitors in the work of cybersecurity experts, showcasing Telefónica’s 24/7 monitoring capabilities and AI-driven defense strategies. Attendees will witness simulations of real-world cyber incidents, including ransomware attacks, and learn about the dual role of AI in both attacking and defending against digital threats.

Virtual Engagement and Global Accessibility

Telefónica is taking its MWC experience beyond the physical venue by offering virtual access to its stand and presentations. Attendees who cannot attend in person will have the chance to explore the company’s innovations through immersive, real-time virtual experiences. These include visiting the company’s “Virtual Stand” online, accessible with Meta Quest virtual reality glasses, as well as viewing live demos and receiving expert guidance from Telefónica’s digital gurus. Additionally, the “Wayra Virtual Stand” at 4YFN, the startup event associated with MWC, will offer a unique opportunity to engage with Telefónica’s startup ecosystem.

For those who prefer to follow the action from home, Telefónica will provide full coverage through the “Living App MWC25” from Movistar Plus+. The app will offer live streaming of the Ágora sessions, along with exclusive content, and allow users to watch recorded talks once the event concludes.

Real-Time Analytics for Enhanced Customer Engagement

Telefónica is also leveraging the AI-based video analysis software from C2R0, a company within Telefónica Tech’s portfolio, to measure and analyze visitor activity at the stand. This real-time monitoring tool allows Telefónica to better understand customer behavior and improve the overall experience for future events, while also ensuring privacy and data protection.

Commitment to Knowledge Sharing and Innovation

Telefónica’s engagement at MWC extends beyond the exhibition stand to a broader commitment to knowledge sharing. The company’s Agora will feature more than 100 high-level experts, presenting disruptive technological innovations and showcasing successful use cases from across its business sectors. Telefónica will also be actively participating in panels and debates organized by GSMA, with 34 of its leaders contributing their insights to the industry discussions.

Digital Notebooks for a Deeper Dive

In addition to its in-person and virtual offerings, Telefónica will publish four digital notebooks on its dedicated MWC 2025 website. These notebooks will delve into the company’s latest initiatives and showcase 30 success stories, highlighting its work in four key areas: Innovation, Progress, Sustainability, and Open Gateway.

Telefónica, S.A.

Dirección de Comunicación Corporativa
email: prensatelefonica@telefonica.com
telefonica.com/es/sala-comunicacion/

SOURCE: Telefónica