Paris, France, 31-3-2014 — /EuropaWire/ — Solvay launches Jaguar® OPTIMA, the ideal conditioning solution to meet market demands for silicone- and sulfate-free, oil-based and oil-free shampoos. The natural, guar-based system will be unveiled at this year’s In-Cosmetics in Hamburg, Germany (Booth 1G20).
Most consumers choose their shampoo based on their hair type which can include normal, slightly damaged, or color treated hair. These choices are based on specific benefits the shampoos can deliver in the main areas of cleansing, shine, smoothness and texture. Many discerning consumers are demanding formulations free of sulfates or silicones that are identified with greasy or oily build up in hair.
This trend has created formulation challenges for the industry. To answer this challenge Solvay has developed Jaguar® OPTIMA a naturally-derived conditioning polymer.
Jaguar® OPTIMA boosts lightweight conditioning
• Naturally-derived and based on the guar bean polymer
• Outstanding conditioning performance in sulfate-free and silicone-free formulations
• Offers formulation flexibility for light deposition of silicone and oils
• Creates rich, white creamy foam
• Solution for natural shampoo systems
• Sleek wet feel, light dry hair
This non eco-toxic conditioning guar delivers exceptional performance for formulating hair care solutions suitable for all types of hair, including fine, dry, color-treated and damaged hair.
Jaguar® OPTIMA is the solution for natural silicone-free formulations. This technology offers a superior hair softness and suppleness, leaving hair shiny and full of health.
The balanced shampoo leaving clean roots and soft lengths is a reality now with Jaguar® OPTIMA!
Discover Jaguar® OPTIMA at In-Cosmetics – Hamburg
At Innovation Seminar – Tuesday 1st April – 13:40 – 14:10 in Theatre 1 (Hall A2): Fine hair, dry hair, colored hair, sensitive scalp: Treat your delicate hair and scalp with kindness!
During live demonstrations at its SOLVAY In-Cosmetics Salon by renowned hairstylist & colorist Nabil Harlow – In Solvay’s cleansing & conditioning system:
• Keep Your Color Radiant! – Silicone & sulfate-free shampoo which makes colored and treated hair supple and shiny, full of health!- for Bleached and Colored Hair
• Pump Your Hair Up! – Silicone-free conditioning shampoo that does not weigh hair down! – for Fine Hair
• Infuse Life Into Your Hair – Silicone-free conditioning shampoo that revitalizes damaged hair, leaving it easy to comb, feeling soft and supple, and looking shiny! – for Damaged Hair
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Eugénie WARTEL
Solvay Novecare Communication Europe
+33 1 53 56 54 16
Mark WHEELER
Solvay Novecare Global communication
+1 609-860-3910
As an international chemical group, SOLVAY assists industries in finding and implementing ever more responsible and value-creating solutions. Solvay generates 90% of its net sales in activities where it is among the world’s top three players. It serves many markets, varying from energy and the environment to automotive and aerospace or electricity and electronics, with one goal: to raise the performance of its clients and improve society’s quality of life. The group is headquartered in Brussels, employs about 29,400 people in 56 countries and generated 9.9 billion euros in net sales in 2013. Solvay SA is listed as SOLB.BE on NYSE Euronext in Brussels and Paris (Bloomberg: SOLB:BB – Reuters: SOLB.BR).
Solvay Novecare is a worldwide leader in specialty surfactants and a major player in polymers, amines, guar, and phosphorus derivatives. Solvay Novecare engineers and develops formulations that provide consumer products and state-of-the-art industrial applications with specific functional qualities designed to modify fluid behavior and deliver cleansing, dispersal, gelling, moisturizing, penetrating, softening or texturizing properties. These formulations are used in shampoos, detergents, paints and lubricants as well as in crop protection, mining and energy production and stimulation. Novecare, which boasts a worldwide network of 25 manufacturing sites and seven R&D centers, has become the preferred partner of its customers in rapidly growing economies and leverages an innovation platform based on sustainable solutions.