ScottishPower’s Half Price Weekends Wins Top Award for Transforming Customer Energy Habits

ScottishPower’s Half Price Weekends Wins Top Award for Transforming Customer Energy Habits

(IN BRIEF) ScottishPower’s “Half Price Weekends” initiative, offering customers 50% off electricity every Saturday and Sunday from 11 am to 4 pm, has won the Behaviour Change Campaign of the Year Award at the 2025 UK Green Business Awards. Launched in November, the scheme has saved participants nearly £4 million in energy costs and attracted over 350,000 smart meter users. Eighty percent of enrollees have shifted chores to weekends, and 47% report reducing peak-time consumption. Praised for its innovative demand-flexibility approach, the campaign highlights ScottishPower’s commitment to promoting greener energy usage and easing grid pressure.

(PRESS RELEASE) GLASGOW, 2-Jul-2025 — /EuropaWire/ — At the 2025 UK Green Business Awards ceremony held at The Brewery in London, ScottishPower—part of the Iberdrola group in the UK—was honoured with the Behavioural Change Campaign of the Year Award for its groundbreaking “Half Price Weekends” initiative.

Since its launch in November 2024, more than 350,000 smart-meter customers have signed up to enjoy 50% off their electricity every Saturday and Sunday from 11 a.m. to 4 p.m. By shifting household activities into these off-peak windows, participants have collectively cut their bills by almost €4.7 million (around £4 million). As the only UK supplier offering discounted power across both weekend days, ScottishPower has successfully encouraged more sustainable consumption patterns while delivering tangible cost savings.

Independent judges praised the campaign for its novel approach to demand flexibility—rewarding customers who move energy-intensive tasks like laundry and cooking into times of higher renewable generation and lighter grid load. Eighty percent of enrollees report deliberately rescheduling chores to weekends, and nearly half (47 percent) feel they’ve significantly reduced their peak-period usage, directly easing pressure on the network.

Andrew Ward, Chief Executive of ScottishPower’s Customer Business, said:
“Our Half Price Weekends scheme demonstrates how straightforward incentives can reshape energy habits, benefiting both wallets and the environment. This award is testament to our commitment to listen to customers and to harness the surge in renewable output at weekends.”

By combining clear financial rewards with environmental stewardship, ScottishPower has set a new benchmark for how utilities can drive behavioural change. The company’s win underscores its leadership in the UK’s clean-energy transition and its dedication to scalable, impactful solutions that empower customers and protect the planet.

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SOURCE: Scottish Power Ltd