(IN BRIEF) PUMA is launching its most extensive global campaign to date, titled ‘Go Wild’, which marks a bold evolution in the brand’s identity. Celebrating the spirit of individuality, the campaign encourages runners—from everyday enthusiasts to elite athletes—to pursue the … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged 75 years, ambassador, Arne Freundt, athlete, authenticity, basketball, brand identity, Breanna Stewart, CULTURE, everyday runner, football, Global Campaign, global sporting events, global sports, Go Wild, hero film, meme culture, Neymar, PUMA, Richard Teyssier, runners, runner’s high, self-expression, social media, sport, Tommie Smith, Usain Bolt
(IN BRIEF) PUMA has formalized a new partnership with the Premier League, positioning itself as the Official Ball Supplier starting with the 2025/26 season. This strategic move is designed to elevate PUMA’s brand and bolster its reputation in sports performance. … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged Arne Freundt, brand elevation, elite athletes, Fan Engagement, global sports, global visibility, grassroots football, Harry Maguire, INNOVATION, Jack Grealish, James Maddison, Jordan Pickford, Kai Havertz, Manchester City, Marc Cucurella, marketing campaigns, Official Ball Supplier, partnership, Premier League, Premier League Summer Series, PUMA, Richard Masters, sports performance
(IN BRIEF) PUMA is set to host a groundbreaking and immersive experience at Paris Fashion Week, featuring four days of exclusive previews, custom workshops, exhibitions, and after-parties. The event, which highlights iconic PUMA silhouettes and new collaborations, is centered around … Read the full press release
Posted in Apparel, Fashion & Beauty, Entertainment, Financial, Germany, Industrial, Investment, Management, Marketing, News, Real Estate, Sports, Technology
Tagged after-party, Cold Archive, Community Engagement, cultural intersection, customization workshops, exclusive previews, fashion, fashion history, footwear design, Hart Copy x Inside Tag, Immersive Experience, Mostro, Paris Fashion Week, Public event, PUMA, PUMA archive, PUMA Brand and Marketing VP, PUMA King, PUMA Speedcat, rave culture, Richard Teyssier, Rue Froissart, Slam Jam, sneaker culture, Studio Hagel, tattoo art, Uniform Display, youth movements
(IN BRIEF) PUMA has launched Home and Away kits for Egypt, Côte d’Ivoire, Morocco, Senegal, and Ghana, blending cultural heritage and cutting-edge performance. Each kit reflects national identity, with designs inspired by historical and cultural elements like Egyptian Pharaohs, Moroccan … Read the full press release
Posted in Apparel, Fashion & Beauty, Art & Culture, Business, Environment, Financial, Germany, Government, Industrial, Investment, Management, News, Sports, Technology
Tagged African football, African Heritage, Cote d’Ivoire, GHANA, gypt, Home and Away kits, Marco Mueller, MOROCCO, National Team Kits, partnership, PUMA, RE:FIBRE recycling, Senegal, sports, sustainability, ULTRAWEAVE fabric
(IN BRIEF) PUMA has appointed Indrajeet Sen as Senior Vice President of Group Sourcing, taking over operational responsibilities from Anne-Laure Descours, who will not extend her contract beyond 2024. Sen, who has been with PUMA since 2016, will oversee global … Read the full press release
(IN BRIEF) PUMA has been recognized as one of Europe’s top ten Climate Leaders by the Financial Times, achieving its highest-ever ranking of eighth place. The company’s early achievement of its climate goals and new ambitious targets for 2030 highlight … Read the full press release
Posted in Apparel, Fashion & Beauty, Awards, Business, Environment, Financial, Germany, Industrial, Investment, Management, News, Sports, Technology
Tagged Anne-Laure Descours, Awards, Climate Leaders, Europe, Financial Times, leadership, PUMA, sports, sustainability
(IN BRIEF) PUMA has announced leadership changes to bolster its presence in the GCC and surrounding regions. Johan Kuhlo has been appointed as Managing Director for the GCC, overseeing key markets like the UAE and Saudi Arabia, effective September 1. … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Germany, Government, Industrial, Management, News, Sports, Technology, Turkey
Tagged appointments, Arne Freundt, GCC, Johan Kuhlo, leadership, Middle East, Peter Dangl, PUMA, Taner Seyis, Turkey
(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Entertainment, Financial, Germany, Government, Industrial, Investment, Management, News, Retail, Sports
Tagged Classic Style, CULTURE, leadership, Maria Valdes, partnership, PUMA, Rosé of BLACKPINK, sports
(IN BRIEF) PUMA has launched its CLOUDSPUN Collection, featuring innovative athletic wear known for its ultra-soft fabric and advanced performance features such as moisture-wicking and 4-way stretch. The collection includes a range of men’s and women’s apparel designed for comfort … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, News, Retail, Sports, Technology
Tagged Athletic Wear, CLOUDSPUN Collection, comfort, performance, PUMA, sports
(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Entertainment, Financial, Germany, Government, Industrial, Investment, Management, News, Society, Spain, Sports
Tagged Christopher Street Day Nürnberg, Danny Ma Fanny, Diversity And Inclusion, LGBTQ+ Rights, partnership, PUMA, society, Spain, sponsorship, sports, Stefanie Decker, US
(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Government, Industrial, Investment, Management, News, Sports, Technology
Tagged Lost Management Cities, PUMA, Retro GV Special Sneaker Revival, South Korea, sports
(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Germany, Industrial, Management, Marketing, News, Retail, Sports, Technology
Tagged Dominique Gathier, football, PUMA, Romain Girard, sports, ULTRA 5
(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Environment, Financial, Germany, Industrial, Investment, Management, News, Retail, Sports
Tagged 2024/25 Home Kit, Borussia Dortmund, Carsten Cramer, Marco Mueller, partnership, PUMA, sports, sustainability
(IN BRIEF) Manchester City and PUMA have revealed the new Home kit for the 2024/2025 season, incorporating elements that pay homage to Manchester’s cultural identity. The sky-blue kit features subtle threads of “0161,” representing the city’s dialing code and its … Read the full press release
(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release
(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Environment, Germany, Industrial, Management, Marketing, News, Sports
Tagged Anne-Laure Descours, footwear, PUMA, RE:SUEDE 2.0 Sneakers, sports, sustainability
(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release
Posted in Apparel, Fashion & Beauty, Automotive, Business, Entertainment, Environment, Financial, France, Germany, Government, Industrial, Investment, Management, Marketing, News, Retail, Sports
Tagged Crews Go Summer Collection, Mercedes-AMG, partnership, PETRONAS F1 Team, PUMA, sports, sustainability
(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release
Posted in Business, Financial, France, Industrial, Investment, Management, Marketing, News, Retail, Sports, Technology
Tagged "FOREVER FASTER" Campaign, Arne Freundt, basketball, Breanna Stewart, football, handball, Karsten Warholm, Mondo Duplantis, Neymar Jr, PUMA, Richard Teyssier, Rudolf Dassler, running, sports
(IN BRIEF) Maersk has welcomed sports brand PUMA as its second customer at its warehouse near Rijeka, Croatia, which became operational in July 2023. PUMA’s first shipments were efficiently handled at the modern 12,000 sqm warehouse, located close to the … Read the full press release
PARIS, 08-Sep-2016 — /EuropaWire/ — BNP Paribas announces the launch of a pioneering initiative, designed in collaboration with sports company PUMA and implemented through the support of the IT platform provider GT Nexus. This innovative financing structure offers financial incentives for PUMA … Read the full press release
Posted in Financial, Finland, Management, Sports
Tagged BNP Paribas, Frank Waechter, innovative financing program, Jacques Levet, Lars Sørensen, PUMA, PUMA suppliers
EuropaWire (EW) is the first truly pan-European and leading press release distribution and newswire service for Europe and the European Union working towards consolidating Europe’s voice on the global newswire and media scene. The newswire service comes with advanced submission forms, flexible pricing and PR budgeting, granular targeting, nearly uncapped reach across countries, markets, verticals, industries, audiences, languages, etc., translation and localisation for greater local PR impact, in-depth distribution reporting, metrics and insights including measured PR reach, reads, engagements, impact, etc., no cap on words, images and multimedia to go along with your release, among others. Your press releases will be seen among the releases of Europe’s biggest and most prominent companies, brands and institutions.
HOW TO GET STARTED?