Tag Archives: LEGO

LEGO Kladno Factory Doubles Solar Energy Capacity, Slashes Carbon Emissions by 9%

(IN BRIEF) The LEGO factory in Kladno, Czech Republic, has completed an expansion of its rooftop solar park, more than doubling its renewable energy capacity from 1 MWp to 2.5 MWp. This expansion is expected to reduce the factory’s carbon … Read the full press release

Kuehne+Nagel and LEGO Unveil State-of-the-Art Distribution Center in Australia, Advancing Sustainable Supply Chain Solutions

(IN BRIEF) Kuehne+Nagel and the LEGO Group have inaugurated a new distribution center in Truganina, Victoria, to enhance supply chain operations across Australia and New Zealand. This facility spans 26,500 square meters and can store up to 26,000 pallets, catering … Read the full press release

LEGO House Celebrates Global Creativity as 15 AFOLs Showcase Masterpiece Builds from Around the World

(IN BRIEF) Fifteen Adult Fans of LEGO (AFOLs) from nine countries have been selected to showcase their unique LEGO creations at LEGO House in Billund, Denmark. Starting September 27, 2024, visitors will be able to admire their impressive builds at … Read the full press release

Jørgen Vig Knudstorp Steps Down from KIRKBI, Shifts Focus to Education Initiatives

(IN BRIEF) Jørgen Vig Knudstorp, after over 20 years of leadership at LEGO and KIRKBI, will step down from his executive role by the end of 2024. He will transition into a non-executive role, focusing on children’s education initiatives through … Read the full press release

Pharrell Williams Teams with LEGO for ‘Over the Moon’ Set, Promoting Creativity and Inclusivity in Play

(IN BRIEF) Pharrell Williams has teamed up with the LEGO Group to launch a new LEGO set called “Over the Moon,” which features a space shuttle with a golden canopy and a vibrant jet stream. This collaboration aims to inspire … Read the full press release

LEGO and Nike Unite to Inspire Global Creativity and Play Through New Partnership

(IN BRIEF) The LEGO Group and Nike, Inc. have announced a multi-year partnership to unite creative play and sport, aiming to inspire children and families globally. This collaboration will launch in 2025, featuring co-branded products, experiences, and content that merge … Read the full press release

LEGO Group Encourages Fans to Sustain Play Through Brick Passing and Reuse

(IN BRIEF) The LEGO Group has launched the “Made to Be Played” campaign, urging fans to pass on their LEGO bricks to keep the play going across generations. The initiative is part of the company’s broader commitment to sustainability, which … Read the full press release

ESA Scientists Use Meteorite Dust to 3D Print Lunar Shelter Bricks, Inspired by LEGO®

(IN BRIEF) The European Space Agency (ESA) has developed 3D printed bricks, called ESA Space Bricks, using 4.5 billion-year-old meteorite dust, inspired by LEGO bricks. These bricks are part of a project to explore using space materials for building astronaut … Read the full press release

Kids Blast Their Way to the Stars: LEGO Unveils Cosmic Creations and Funstellations

(IN BRIEF) In a groundbreaking collaboration between the LEGO Group and space enthusiasts worldwide, a recent study reveals an overwhelming interest among children in space exploration. With 86 percent of kids aspiring to discover new worlds and 77 percent dreaming … Read the full press release

LEGO Brings Wicked to Life: Sets Inspired by Iconic Musical Scenes

(IN BRIEF) The collaboration between The LEGO Group and Universal Products & Experiences is set to excite fans with the release of four new LEGO® Wicked sets, coinciding with the cinematic adaptation of the beloved musical. Scheduled for release on … Read the full press release

UN Adopts International Day of Play to Champion Children’s Rights

(IN BRIEF) In a landmark decision, the United Nations has adopted an International Day of Play, slated for June 11th, to underscore the significance of play in children’s development. Backed by global partners and research highlighting the crucial role of … Read the full press release

Telefónica Receives LEGO’s Centennial Gift: Iconic Headquarters Replicated in Bricks

(IN BRIEF) Telefónica has received a special centennial gift from the LEGO Group: a meticulously detailed replica of its historic headquarters at Gran Vía 28, scaled down to 1:50. This impressive LEGO construction, one of the largest in the world … Read the full press release

LEGO Group Reports Resilient Growth Amidst Challenging Toy Market: 2023 Financial Overview

(IN BRIEF) The LEGO Group announced its full-year earnings for 2023, showcasing a two percent revenue growth to DKK 65.9 billion despite a tough toy market environment. Operating profit stood solid at DKK 17.1 billion, reflecting accelerated investments in strategic … Read the full press release

LEGO Unveils Exciting New Sets and Teases Mario Kart for the Super Mario Universe

(IN BRIEF) The LEGO Group celebrated MAR10 Day by unveiling three thrilling new LEGO Super Mario sets: The Bowser Express Train, King Boo’s Haunted Mansion, and Battle with Roy at Peach’s Castle, set to release on August 1, 2024. These … Read the full press release

LEGO House Introduces Interactive ‘Build the Change’ Experience Promoting Sustainability Through Play

(IN BRIEF) LEGO House in Billund, Denmark, has launched a new experience in collaboration with the LEGO Group’s ‘Build the Change’ initiative, commencing the 2024 season with an innovative twist. This interactive activity, developed over a year, aims to engage … Read the full press release

LEGO Expands Braille Learning with New Languages and Playful Braille Bricks Set

(IN BRIEF) To celebrate World Braille Day, the LEGO Group is introducing three new languages to its LEGO Braille Bricks product, aimed at children aged 6 and above. Previously distributed to organizations focused on educating visually impaired children, the LEGO … Read the full press release

LEGO’s Holiday Film Encourages the Gift of Play as a Superpower

(IN BRIEF) The LEGO Group has released its holiday film as part of its Play Is Your Superpower campaign, urging people to give the superpower of play this festive season. The film features a neighborhood of kids and adults engaged … Read the full press release

LEGO Launches Augmented Reality Treasure Hunt with Prizes for Fans in New Membership Program

(IN BRIEF) The LEGO Group has introduced the LEGO Insiders Treasure Hunt as part of the launch of its membership program, LEGO Insiders. Using augmented reality, fans can scan LEGO bricks at home or in LEGO stores to search for … Read the full press release

LEGO Unveils The Insect Collection with ASMR Soundtrack of Nature-Inspired LEGO Clicks

(IN BRIEF) The LEGO Group has introduced the LEGO Ideas The Insect Collection, a set originally conceived by LEGO enthusiast José María Pérez Suero. To mark the launch, the company has collaborated with Foley artist Sanaa Kelley to create a … Read the full press release

LEGO Super Mario expands franchise with Donkey Kong-inspired world

(IN BRIEF) The LEGO Group has announced the expansion of its LEGO Super Mario franchise to include Donkey Kong, Cranky Kong, Diddy Kong, Funky Kong, and Dixie Kong for the first time ever in LEGO brick form. Four new products … Read the full press release

LEGO releases new diorama building sets for Star Wars: Return of the Jedi

(IN BRIEF) The LEGO Group has announced the release of two new diorama building sets based on scenes from Star Wars: Return of the Jedi. The sets mark the 40th anniversary of the film’s original release and feature recognizable characters … Read the full press release

LEGO launches classic Land Rover Defender set to mark 75th anniversary

(IN BRIEF) LEGO has launched a new set inspired by the classic design of the Land Rover Defender from 1983 to 2016, complete with all the accessories needed for an off-road adventure. The 2,336 piece set has been launched to … Read the full press release

Italian LEGO Fan Designer Unveils Cozy A-Frame Cabin Set for LEGO® Ideas Line

(PRESS RELEASE) BILLUND, 17-Jan-2023 — /EuropaWire/ — The LEGO Group, a Danish privately held toy production company founded in 1932, has announced the launch of its latest addition to the LEGO® Ideas line: the A-Frame Cabin set. Designed by Italian … Read the full press release

Il fan designer italiano di LEGO svela un accogliente set di cabine A-Frame per la linea LEGO® Ideas

(COMUNICATO STAMPA) BILLUND, 17-Jan-2023 — /EuropaWire/ — The LEGO Group, una società danese privata di produzione di giocattoli fondata nel 1932, ha annunciato il lancio della sua ultima aggiunta alla linea LEGO® Ideas: il set A-Frame Cabin. Progettato dal fan … Read the full press release

The safe social network app for children LEGO® Life named Webby Winner in the Mobile Sites and Apps: Family and Kids category

BILLUND, 03-May-2018 — /EuropaWire/ — The safe social network app for children developed by the LEGO Group has been named winner of one of the leading international awards honouring excellence on the internet. LEGO® Life, the safe social network for children … Read the full press release

Tesco trend experts announced their Christmas toy wish list

Cheshunt, UK, 19-12-2013 — /EuropaWire/ — It will be a case of old school versus new school in the battle for this year’s Christmas toy market. New versions of 90’s favourites Furby and Teksta will be up against kids’ tablets LeapPad Ultra … Read the full press release

93,307 LEGO railway elements long enough to be awarded a Guinness World Record

21-5-2013 — /europawire.eu/ — 93,307 LEGO elements. That’s what it took to build a LEGO railway long enough to be awarded a Guinness World Record for the longest plastic toy train track – precisely 4000.25 meters long. More than 80 LEGO enthusiasts … Read the full press release

The LEGO Group to become sole owner of LEGO® Education in North America as of January 1, 2014

21-5-2013 — /europawire.eu/ — Since forming the venture in 1997 Pitsco and LEGO Education have forged a strong partnership and achieved remarkable growth. The decision to acquire the business in full reflects a desire by The LEGO Group to continue to prioritize … Read the full press release