(IN BRIEF) BASF Coatings has expanded its partnership with Xiaomi to co-develop 100 exclusive automotive paint colors over the next three years, marking a major step toward greater innovation and customization in vehicle design. Since 2023, BASF Coatings has supplied … Read the full press release
Posted in Automotive, Business, Chemicals, Germany, Industrial, Marketing, Technology
Tagged Amethyst Purple, Asia Pacific OEMs, automotive coatings, automotive color innovation, automotive paint technology, BASF Coatings, BASF Coatings and Xiaomi Partner to Develop 100 Bespoke Automotive Colors Over the Next Three Years, BASF Coatings Expands Partnership with Xiaomi to Redefine Automotive Color Innovation and Design through 100 New Shades, Buttercup Yellow, CathoGuard 800, CHINA, ColorBrite, Dawn Pink Matte, High performance coatings, Jack Zou, Nightfall Rose, personalization, ProGloss 2K, ProGloss Plus 2K, R&D collaboration, SecuBloc primer, smart mobility, SU7, vehicle design, Velocity Red, waterborne basecoat, Xiaomi, YU7
(IN BRIEF) BASF Shanghai Coatings sites and BASF Coatings’ resin plant in Shanghai have announced their transition to 100% renewable energy usage in 2023. This move aligns with BASF Coatings’ global sustainability targets and contributes to carbon reduction efforts. Through … Read the full press release
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