(IN BRIEF) CUPRA introduces an innovative in-car system, the CUPRA Charging Map, to streamline the charging experience for CUPRA Born drivers across Europe. Integrated into the vehicle’s infotainment display, the app provides real-time data on 620,000 charging points in 27 … Read the full press release
(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release
(IN BRIEF) CUPRA, in collaboration with Wilson Sporting Goods Co., has revealed the innovative CUPRA Wilson LT Padel Racket, the third racket developed under this partnership. Designed entirely by CUPRA and crafted by Wilson, the racket draws inspiration from CUPRA’s … Read the full press release
Posted in Automotive, Business, Financial, Industrial, Investment, Management, News, Spain, Sports, Technology
Tagged CUPRA, CUPRA Wilson LT Padel Racket, Ignasi Prieto, Iñaki Cabrera, partnership, SEAT, sports, UrbanRebel Racing Concept, Wilson
(IN BRIEF) Spanish film director and producer J.A. Bayona has been named a global ambassador for CUPRA, a Spanish automotive brand, to promote creativity and innovation. The collaboration was announced at an event in CASA SEAT, strengthening CUPRA’s connection to … Read the full press release
Posted in Automotive, Business, Industrial, Management, Marketing, Media, News, Spain, Technology
Tagged appointment, creativity, CUPRA, Global Ambassador, INNOVATION, J.A. Bayona, leadership, SEAT, Wayne Griffiths
(IN BRIEF) CUPRA, an automotive brand, has entered into a strategic alliance with the 37th America’s Cup, one of the world’s major sporting events, taking place in Barcelona for the first time. To mark this partnership, CUPRA unveiled the “CUPRA … Read the full press release
Posted in Automotive, Business, Entertainment, Industrial, Management, Media, News, Spain, Sports
Tagged "CUPRA Cube", 37th America's Cup, Barcelona, Countdown Timer, CUPRA, CUPRA Terramar, Grant Dalton, Omega, partnership, SEAT, sporting events, Wayne Griffiths
(IN BRIEF) SEAT S.A. is set to significantly expand its solar energy capacity with the installation of 39,000 new solar panels across its three production facilities in Martorell, El Prat, and Barcelona. This expansion, known as SEAT al Sol 2, … Read the full press release
(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women’s team training facility to gift each player with one of their latest car models. The players had the choice between the fully-electric CUPRA Born and the CUPRA Formentor … Read the full press release
Posted in Automotive, Business, Industrial, Management, News, Spain, Sports
Tagged Aitana Bonmatí, Alexia Putellas, Bruna Vilamala, Car Models, Claudia Pina, CUPRA, CUPRA Born, CUPRA Formentor VZ5 BAT, FC Barcelona Women's Team, Irene Paredes, María León, Marta Torrejón, Ona Batlle, partnership, Sandra Paños, SEAT, sports
(IN BRIEF) CUPRA, the Spanish automaker, has made its mark in Paris by opening its first CUPRA City Garage on the prestigious Boulevard de la Madeleine. The new City Garage, celebrated with an event featuring French pastry chef Jeffrey Cagnes … Read the full press release
Posted in Automotive, Business, Environment, Financial, France, Government, Industrial, Investment, Management, Media, News, Spain, Technology
Tagged CUPRA, electric SUV, Inaugural City Garage, Paris, partnership, Robert Breschkow, SEAT, sustainability, Wayne Griffiths
(IN BRIEF) CUPRA has been awarded the 2023 Effectiveness Grand Prize by the Spanish Association of Advertisers (AEA) for its advertising and communication strategy developed in collaboration with &Rosàs and PHD Media since its launch in 2018. Additionally, CUPRA received … Read the full press release
Posted in Automotive, Awards, Business, Industrial, Management, Media, News, Spain, Technology
Tagged 2023 Effectiveness Grand Prize, Awards, CUPRA, Innovative Brand Strategy, SEAT, Sven Schuwirth
(IN BRIEF) CUPRA, the Spanish automotive brand, has expanded its global presence by opening a new CUPRA City Garage in Berlin’s lively Am Tacheles district. The launch event celebrated the connection between Berlin and Barcelona, two cities known for their … Read the full press release
Posted in Art & Culture, Automotive, Business, Entertainment, Financial, Germany, Government, Industrial, Investment, Management, Media, News, Spain
Tagged Barcelona, Berlin, Bernhard Bauer, City Garage, CUPRA, partnership, sustainability, Tacheles District, Wayne Griffiths
(IN BRIEF) SEAT S.A. has achieved exceptional financial results in the first half of 2023, with an operating profit of 371 million euros, showcasing a notable increase due to the success of its CUPRA brand and heightened SEAT brand volume. … Read the full press release
Posted in Automotive, Business, Financial, Industrial, Management, News, Spain
Tagged CUPRA, CUPRA Formentor, David Powels, Financial, SEAT S.A., Wayne Griffiths
(IN BRIEF) CUPRA has partnered with Italian eyewear brand L.G.R for the second time to unveil a new eyewear collection. The collaboration features three sunglasses models: Tribe, Reunion Metal Explorer, and Nomad II, each embodying the unique design perspective and … Read the full press release
Posted in Apparel, Fashion & Beauty, Automotive, Business, Industrial, Italy, Management, News, Spain
Tagged CUPRA, fashion, L.G.R, Luca Gnecchi Ruscone, Nomad II, partnership, Reunion Metal Explorer, SEAT, sunglasses, Sven Schuwirth, Tribe
(IN BRIEF) SEAT S.A. and its brands SEAT, CUPRA, and SEAT MÓ have expanded their partnership with Catorce/DDB, a Barcelona-based creative agency. Catorce/DDB will continue as the global creative agency for the automotive company under a new three-year contract starting … Read the full press release
Posted in Automotive, Business, Industrial, Management, Marketing, News, Spain
Tagged &Rosàs, Catorce/DDB, creative agency, CUPRA, Jordi Rosàs, José Maria Roca, Juan Carlos Ortiz, partnership, SEAT, Sven Schuwirth
(IN BRIEF) SEAT S.A. is reaffirming its commitment to diversity, inclusion, and equity by sponsoring Pride BCN for the second consecutive year. The company will participate in the Pride march with employees riding on a specially designed bus, showcasing artwork … Read the full press release
Posted in Automotive, Business, Management, Media, News, Society, Spain
Tagged Benjamin Ramírez Heller, CUPRA, diversity, equity, Inclusion, LGBTI, Pride BCN 2023, Pride march, SEAT S.A., society
(IN BRIEF) CUPRA and Wilson have renewed their collaboration and launched the Wilson Bela CUPRA V2 padel racquet. This partnership highlights their shared passion for Padel and features a collection that includes the racquet, bags, and t-shirts. Padel ambassador Fernando … Read the full press release
Posted in Automotive, Marketing, Media, Spain, Sports
Tagged CUPRA, Fernando Belasteguín, Ignasi Prieto, Iñaki Cabrera, padel racquet, racket sports, Valencia Open, Wilson, Wilson Bela CUPRA V2, Wilson Bela Elite, World Padel Tour
(IN BRIEF) Volkswagen Group’s volume brands, Volkswagen, Škoda, SEAT/CUPRA, and Volkswagen Commercial Vehicles, have published a quarterly report for the first time, showing their positive performance in the first quarter of 2023. The report reflects a doubling of operating profit … Read the full press release
Posted in Automotive, Business, Financial, Germany, Industrial, Management
Tagged CUPRA, full-electric vehicles, Operating profit, SEAT, ŠKODA, Thomas Schäfer, Volkswagen, Volkswagen Commercial Vehicles, Volkswagen Group
(IN BRIEF) CUPRA has launched the Exponential Experience, the world’s first electric racing experience that merges virtual and physical worlds, at its Exponential Impulse event in Berlin during the ABB FIA Formula E World Championship. The Exponential Experience allows drivers … Read the full press release
Posted in Automotive, Management, News, Spain, Technology
Tagged CUPRA, racing, UrbanRebel, Xavi Serra
(IN BRIEF) CUPRA has unveiled Metahype, a virtual island in the metaverse designed for brands, creators and communities to collaborate and live emotional experiences. The innovative platform was presented at CUPRA’s Exponential Impulse event in Berlin and is made up … Read the full press release
Posted in Automotive, Management, News, Spain, Technology
Tagged CUPRA, Metahype, Sven Schuwirth
(IN BRIEF) Spanish car manufacturer CUPRA has unveiled its virtual sports car, the CUPRA DarkRebel, which is the first showcar presented through Metahype, CUPRA’s space in the metaverse. The DarkRebel is defined by its sharp lines and the athletic proportion … Read the full press release
Posted in Automotive, Management, News, Spain, Technology
Tagged 'DarkRebel', CUPRA, sports car, Virtual, Wayne Griffiths
(NOTICIA EN BREVE) En el primer trimestre de 2023, el Grupo Volkswagen entregó 141.000 vehículos eléctricos (BEV), un aumento del 42 % en comparación con el mismo período de 2022. Europa fue el principal contribuyente a este crecimiento, con un … Read the full press release
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