(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release
(IN BRIEF) As the new season of the Deutsche Tourenwagen Masters (DTM) commences, Schaeffler and Marco Wittmann, brand ambassador since 2019, enter their sixth year of collaboration. Wittmann, driving for Schubert Motorsport, aims for success with the support of Schaeffler’s … Read the full press release
Posted in Automotive, Business, Financial, Germany, Industrial, Investment, Management, News, Sports, Technology, Transportation & Logistics
Tagged Brand Ambassador, Clément Feltz, Deutsche Tourenwagen Masters (DTM), innovations, Marco Wittmann, Markus Winkelhock, Matthias Zink, partnership, Schaeffler, sports
(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Environment, Germany, Industrial, Management, Marketing, News, Sports
Tagged Anne-Laure Descours, footwear, PUMA, RE:SUEDE 2.0 Sneakers, sports, sustainability
(IN BRIEF) In April 2024, Daimler Buses handed over 24 Mercedes-Benz Tourismo 15 RHD touring coaches to Autobus Oberbayern GmbH from Munich and Bus-Verkehr Berlin KG (BVB) from Berlin. Each company received 12 coaches, which will be used as team … Read the full press release
Posted in Business, Financial, Germany, Government, Industrial, Investment, Management, Media, News, Security & Safety, Sports, Technology, Transportation & Logistics
Tagged Autobus Oberbayern GmbH, Berlin, Bus-Verkehr Berlin KG (BVB), Daimler Buses, European Sporting Event 2024, Mercedes-Benz Tourismo Coaches, Munich, partnership, Till Oberwörder
(IN BRIEF) Barclays and the Lawn Tennis Association (LTA) have launched a new five-year partnership aimed at getting 150,000 people playing tennis more regularly in parks across Britain. Through the initiative “Barclays Free Park Tennis,” free volunteer-led tennis sessions will … Read the full press release
Posted in Banks, Business, Financial, Industrial, Investment, Management, News, Sports, United Kingdom
Tagged Barclays, Britain, Clare Balding, Free Park Tennis, Lawn Tennis Association (LTA), partnership, Scott Lloyd, sport, Tom Corbett
(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release
Posted in Apparel, Fashion & Beauty, Automotive, Business, Entertainment, Environment, Financial, France, Germany, Government, Industrial, Investment, Management, Marketing, News, Retail, Sports
Tagged Crews Go Summer Collection, Mercedes-AMG, partnership, PETRONAS F1 Team, PUMA, sports, sustainability
(IN BRIEF) With only 100 days until the Paris 2024 Olympic Games, anticipation builds as the Olympic Flame prepares to be ignited in Olympia, Greece. The Flame’s journey to France will commence with a historic ceremony featuring the participation of … Read the full press release
Posted in Business, Entertainment, France, Government, Greece, Industrial, Management, Media, News, Sports
Tagged celebration, Greece, Laure Manaudou, Olympia, Olympic, Olympic flame, Paris 2024, sport, Stefanos Douskos, Tony Estanguet, Torch Relay
(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release
Posted in Business, Financial, France, Industrial, Investment, Management, Marketing, News, Retail, Sports, Technology
Tagged "FOREVER FASTER" Campaign, Arne Freundt, basketball, Breanna Stewart, football, handball, Karsten Warholm, Mondo Duplantis, Neymar Jr, PUMA, Richard Teyssier, Rudolf Dassler, running, sports
(IN BRIEF) The Paris 2024 Torch Relay, sponsored by Coca-Cola, Banque Populaire & Caisse d’Epargne, promises an electrifying celebration as it traverses France, starting from Marseille on 8 May. With the flame’s arrival, the festivities will kick off, featuring six … Read the full press release
Posted in Business, Entertainment, Financial, Food & Beverage, France, Government, Industrial, Investment, Management, Marketing, Media, News, Sports
Tagged Banque Populaire & Caisse d'Epargne, Coca-Cola Concert, Fanny Happiette, Festivities, France, Paris 2024, partnership, Tony Estanguet, Torch Relay
(IN BRIEF) Look Good Feel Better, in partnership with England Netball, organized its Annual Charity Netball Tournament at the University of Warwick, raising over £32,000 for individuals undergoing cancer treatment. The event, attended by 240 netball players, featured 26 teams … Read the full press release
Posted in Business, Education, Financial, Healthcare, Industrial, Investment, Management, Media, News, Non Profit, Science, Sports, Technology, United Kingdom
Tagged Ama Agbeze, Annual Charity Netball Tournament, Ash Dekker, Cancer, charity, England Netball, Lizzie Cooper, Look Good Feel Better, Mark Hyndman, Millie Sanders, partnership, sports, University of Warwick
(IN BRIEF) Loughborough University recently hosted the British Universities and Colleges Sport (BUCS) “Big Wednesday” event, drawing over 2,000 student-athletes, coaches, and spectators. The campus buzzed with excitement as athletes competed in 16 different sports across 57 finals. Loughborough emerged … Read the full press release
(IN BRIEF) Sky and the Football Association of Ireland (FAI) have announced the extension of their partnership, making Sky the Primary Partner for both the Republic of Ireland Women’s National Team and the Men’s National Team until 2028. This groundbreaking … Read the full press release
(IN BRIEF) World Sailing announces Kuehne+Nagel as its Global Logistics Partner for an initial three-year period, aiming to revolutionize the logistics behind sailing events while prioritizing sustainability. Kuehne+Nagel will manage transportation for sailing equipment and resources, with a focus on … Read the full press release
(IN BRIEF) In this episode of the Experts in Sport podcast, host Martin Foster engages with guest Joanna Czutkowna to delve into the sustainability challenges facing the sports apparel industry. They dissect larger issues within the fashion industry, including the … Read the full press release
(IN BRIEF) Nagarro, a leading digital engineering specialist, is set to participate in the Eschborn-Frankfurt cycling race for the second consecutive year. With a workforce spanning 36 countries, Nagarro’s involvement in the event reaffirms its commitment to sports, community engagement, … Read the full press release
(IN BRIEF) During the Mobile World Congress (MWC), Telefónica Movistar announced its commitment to continue supporting the Movistar KOI eSports team for three more years, marking a decade of involvement in eSports since its pioneering entry into the field. Movistar … Read the full press release
Posted in Business, Entertainment, Financial, Industrial, Investment, Management, Media, News, Spain, Sports, Technology, Telecom
Tagged Gerard Piqué, Ibai Llanos, Movistar KOI eSports Team, MWC 2024, partnership, sports, Telefonica, Telefónica Movistar
(IN BRIEF) DHL and Formula 1 have announced a multi-year extension of their partnership, with DHL commemorating its 20th anniversary as the Official Logistics Partner of Formula 1. This collaboration, the longest-standing global partnership in the sport’s history, signifies a … Read the full press release
Posted in Automotive, Business, Environment, Financial, Germany, Industrial, Investment, Management, News, Sports, Technology, Transportation & Logistics
Tagged Arjan Sissing, DHL, Formula 1, Jonny Haworth, logistics, motorsports, partnership, Paul Fowler, sustainability
(IN BRIEF) Lazer Sport NV, a prominent European cycling helmet manufacturer, has partnered with Siemens Digital Industries Software to develop their latest innovation, KinetiCore rotational impact protection technology. Through the adoption of Siemens Xcelerator portfolio, Lazer Sport aims to enhance … Read the full press release
Posted in Belgium, Business, Environment, Financial, Germany, Government, Industrial, Investment, Management, News, Security & Safety, Sports, Technology
Tagged Bastiaan Van Asch, Belgium, Cycling Safety, Emiel Spreeuwers, Hadi Ghiaballoo, KinetiCore, Lazer Sport, partnership, Siemens Digital Industries Software, Siemens Xcelerator, sustainability
(IN BRIEF) At Mobile World Congress (MWC) 2024, Telefónica introduces the ‘Telefónica Open Gateway’ demo, showcasing an innovative way to experience sports through immersive virtual reality (VR) technology powered by Open Gateway APIs. Partnering with YBVR, a leading VR company … Read the full press release
Posted in Business, Entertainment, Financial, Government, Industrial, Investment, Management, Media, News, Spain, Sports, Technology, Telecom
Tagged 'Telefónica Open Gateway' Demo, MWC 2024, partnership, sports, sustainability, Telefonica, virtual reality (VR) technology, Wayra, YBVR
(IN BRIEF) TotalEnergies, the Automobile Club de l’Ouest (ACO), and Le Mans Endurance Management (LMEM) have extended their partnership for five years, until 2028, aiming to support ACO’s energy transition goals. Committed to achieving net zero emissions by 2030 under … Read the full press release
Posted in Automotive, Business, Energy, Gas & Oil, Environment, France, Industrial, Management, Media, News, Sports
Tagged Automobile Club de l’Ouest (ACO), Endurance Racing, energy transition, Excellium Racing 100, Frédéric Lequien, Le Mans Endurance Management (LMEM), partnership, Patrick Pouyanné, Pierre Fillon, sustainability, TotalEnergies
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