Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Scania Paves the Way to Sustainable Construction and Mining with Advanced Hybrid and Electric Solutions at Bauma 2025

(IN BRIEF) At Bauma 2025, Scania is championing sustainable progress in construction and mining by presenting a broad suite of power solutions that include battery-electric, hybrid, and gas-powered options. With innovations such as the zero-emission BEV XT Tipper and a … Read the full press release

Roche Propels Alzheimer’s Treatment Forward with Rapid Amyloid Clearance and Breakthrough Diagnostic Test

(IN BRIEF) Roche presented new data at the AD/PD 2025 International Conference demonstrating that trontinemab, in its Phase Ib/IIa Brainshuttle™ AD study, achieves rapid and dose-dependent reductions of amyloid plaques in the brain, with significant biomarker improvements observed in fluid … Read the full press release

EIB Group Invests €90M to Unlock €185M for Sustainable Housing in Spain, Bolstering Green Finance and EU Market Integration

(IN BRIEF) The EIB Group, comprising the European Investment Bank (EIB) and the European Investment Fund (EIF), has invested over €90 million in a synthetic securitisation operation with BBVA, aimed at financing sustainable housing projects in Spain. Backed by InvestEU, … Read the full press release

Adyen Expands Global Payment Partnership with Temu to Accelerate Market Growth

(IN BRIEF) Adyen has deepened its partnership with Temu, a global e-commerce platform, expanding its support from the U.S. launch in 2022 to now include Canada, Europe, Oceania, South Asia, the UAE, the UK, and more South American countries. This … Read the full press release

Enhancing Mobility: BASF’s Cellasto® Propels Össur’s Next-Gen Prosthetic Innovation

(IN BRIEF) At CHINAPLAS 2025 in Shenzhen, BASF presented Össur’s Pro-Flex® Terra foot prosthesis, featuring BASF’s Cellasto® microcellular material that emulates the natural motion of human muscles and tendons. The prosthetic foot, with its innovative three-step foam design, adapts to … Read the full press release

Unlocking Healthy Aging: BASF Unveils Holistic Longevity Ecosystem at in-cosmetics Global 2025

(IN BRIEF) At in-cosmetics Global 2025 in Amsterdam, BASF launches its Longevity Ecosystem, an innovative approach in personal care focused on planetary, emotional, and physical well-being. The initiative, part of BASF’s Beyond Beauty journey, introduces sustainable alternatives like Verdessence® Maize … Read the full press release

Shell Launches MIDEL Brand to Bolster Global Transformer Liquid Solutions

(IN BRIEF) Shell has launched its new Shell MIDEL brand, integrating its range of ester-based transformer insulating liquids into a comprehensive portfolio alongside Shell Diala GTL. This expanded offering is designed to improve energy efficiency, reliability, and environmental protection across … Read the full press release

Busch Group Unveils Innovative Semiconductor Solutions at SEMICON Korea 2025

(IN BRIEF) At SEMICON Korea 2025, the Busch Group presented its wide-ranging portfolio for the semiconductor industry. Visitors explored innovative vacuum pumps, contamination management, leak detection, and gas abatement solutions through engaging displays, including a unique 3D-printed semiconductor fab model. … Read the full press release

H&M Move Unveils S/S 2025 Resort Collection for the Modern Racket Sports Enthusiast

(IN BRIEF) H&M Move’s S/S 2025 women’s Resort collection redefines racket sports apparel by offering a complete, court-ready wardrobe that combines style with high-performance materials. Designed for tennis, padel, and pickleball, the collection emphasizes functionality with features like ball pockets, … Read the full press release

Symrise Unveils Nature-Driven Synergistic Complex for Soothing Sensitive Skin

(IN BRIEF) SymRelief® green is the latest innovation from Symrise, formulated to revolutionize sensitive skincare with a patented synergistic complex that combines biotech-derived bisabolol and organic ginger root extract. This 100% Natural Origin Content solution, compliant with ISO 16128, delivers … Read the full press release

Unleashing Authentic Energy: PUMA’s ‘Go Wild’ Campaign Redefines the Spirit of Sport

(IN BRIEF) PUMA is launching its most extensive global campaign to date, titled ‘Go Wild’, which marks a bold evolution in the brand’s identity. Celebrating the spirit of individuality, the campaign encourages runners—from everyday enthusiasts to elite athletes—to pursue the … Read the full press release

Stora Enso Transforms Oulu Facility into Europe’s Most Advanced Renewable Packaging Hub

(IN BRIEF) Stora Enso has commenced the production ramp-up of its new consumer packaging board line at its Oulu facility in Finland, with initial deliveries scheduled for Q2 2025. The project, which began in 2022 by converting an idle paper … Read the full press release

PUMA Partners with Premier League to Ignite Global Football Performance and Fan Engagement

(IN BRIEF) PUMA has formalized a new partnership with the Premier League, positioning itself as the Official Ball Supplier starting with the 2025/26 season. This strategic move is designed to elevate PUMA’s brand and bolster its reputation in sports performance. … Read the full press release

Savills Unveils Pan-European Property Management Hub Following Medasil Acquisition

(IN BRIEF) Savills has established a Cross-Border Living Property Management Sector Group after acquiring Medasil in Spain. Led by Tim Bretten and Anne Brom, the initiative expands Savills’ management of 41,000 residential units across Europe and beyond, targeting the rising … Read the full press release

Tetra Pak Launches Next-Generation Ingredient Doser for Ice Cream Manufacturers

(IN BRIEF) Tetra Pak has introduced the Ingredient Doser 4000 A3 in Lausanne, Switzerland, a cutting-edge system designed to revolutionize ice cream production by offering more precise dosing and reducing start-up waste by 67%. This innovative doser, which reaches the … Read the full press release

H&M Studio Unveils SS25 Collection at Stylish Cocktail Party in Paris

(IN BRIEF) H&M Studio celebrated the launch of its SS25 collection with a cocktail party in Paris on March 3. The event, inspired by the 1980s woman who effortlessly balances work and play, featured a space designed to resemble a … Read the full press release

Wacker Chemie AG Extends Tobias Ohler’s Contract as CFO for Another Five Years

(IN BRIEF) The Supervisory Board of Wacker Chemie AG has re-appointed Tobias Ohler as CFO for an additional five years, extending his contract beyond its initial expiration in December 2025. Ohler, a member of the Executive Board since 2013, was … Read the full press release

Valtech’s Kerry Penny Named Marketing Leader of the Year at 2024 Gartner Awards

(IN BRIEF) Kerry Penny, SVP and Global Head of Brand & Content at Valtech, has been named Marketing Leader of the Year at the 2024 Gartner Marketing & Communications Awards. She was recognized for her exceptional leadership, strategic, data-driven marketing … Read the full press release

Bentley Continental GT Triumphs with Three Prestigious Awards in Germany and Switzerland

(IN BRIEF) The fourth-generation Bentley Continental GT has been recognized with three major accolades from readers of leading publications in Germany and Switzerland. The Grand Tourer, known for its exceptional performance and luxurious craftsmanship, won top honors in the luxury … Read the full press release

Mercedes-Benz Appoints Sagree Sardien as Head of Sales & Marketing for Vans Division

(IN BRIEF) Mercedes-Benz has announced that Sagree Sardien will take over as Head of Sales & Marketing for Mercedes‑Benz Vans starting May 1st, 2025. She will succeed Klaus Rehkugler, who will move to lead the newly established Product Management area … Read the full press release