Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

From Self-Maintaining Scrubbers to Drone-Powered Facade Cleaners, CMS Berlin 2025 Demonstrated How Robotics and AI Are Reshaping Professional Cleaning Across All Sectors

Record-breaking event: CMS Berlin 2025 drew more than 22,800 visitors and 441 exhibitors from 30 countries, the largest edition in the fair’s history. Robotics dominance: Autonomous scrubbers, vacuums, sweepers, drones, and even solar panel cleaning robots were the standout attractions, … Read the full press release

Cosentyx Becomes First Novartis Medicine Offered at 55% Discount Through New DTP Model

(IN BRIEF) Novartis will launch a direct-to-patient (DTP) platform in the US on November 1, 2025, starting with Cosentyx, which will be offered at a 55% discount off list price for cash-paying patients. Cosentyx, a biologic approved for multiple immune-mediated … Read the full press release

Sparkoz Concludes Strong CMS Berlin 2025 Showcase with Hands-Free and AI-Powered Cleaning Robots

Sparkoz concluded a strong CMS Berlin 2025 presence with live demos, technical dialogue, and product showcases. The TN10-PRO and TN70-PRO, with hands-free workstation integration and “Never-Lost” AI, were central to the presentation. Upcoming capabilities around fleet and site-level management hint … Read the full press release

Sparkoz concludes successful participation at CMS Berlin 2025

(IN BRIEF) Sparkoz Technology has wrapped up a successful showcase at CMS Berlin 2025, where it presented its latest innovations in autonomous cleaning. Over four days, the company engaged visitors with live demonstrations, interactive Q&A sessions, and technical discussions, emphasizing … Read the full press release

Scania showcases expanded e-mobility and hybrid portfolio with surprise launch planned at Busworld Europe 2025

(IN BRIEF) Scania will present its most advanced portfolio to date at Busworld Europe 2025 in Brussels, showcasing new electric, hybrid, and combustion-based solutions for people transport. The company will stage the live launch of a new electric product at … Read the full press release

Monthly BASF podcast hosted by Joe Hanson replaces Creating Chemistry magazine with accessible storytelling on the green transition

(IN BRIEF) BASF will launch its new podcast SUBSTANCE in September, offering monthly English-language episodes on sustainability, science, and global challenges. Hosted by science communicator Joe Hanson, the first season includes eight episodes covering topics such as hydrogen, plastics, and … Read the full press release

ECTRIMS 2025: OCREVUS confirms benefit in advanced PPMS and paediatric MS as fenebrutinib shows durable two-year results

(IN BRIEF) Roche presented new data at ECTRIMS 2025 confirming that OCREVUS provides sustained protection against disability progression and maintains a consistent safety profile across multiple MS populations, including adults with advanced PPMS, children with RRMS, and women who are … Read the full press release

Fullstride Ventures unveils carboncup™, the first bra cup made with CO₂-based foam in collaboration with Borealis and Infinium

(IN BRIEF) Fullstride Ventures has introduced the carboncup™, the first bra cup made with a sustainable foam derived from captured carbon dioxide emissions. Developed in partnership with Borealis and Infinium, the innovation uses Infinium’s eNaphtha—a low-carbon feedstock produced from CO₂ … Read the full press release

Bang & Olufsen launches Beo Grace luxury earpieces blending fine jewellery design with next-generation sound performance

(IN BRIEF) Bang & Olufsen has introduced Beo Grace, its most advanced and design-led earphones to date, uniting refined aluminium craftsmanship with cutting-edge acoustic performance. Inspired by fine jewellery and rooted in the brand’s heritage of innovation, Beo Grace combines … Read the full press release

Stronger KEF5 results highlight Newcastle University’s role in business collaboration, regeneration and societal benefit

(IN BRIEF) Newcastle University has advanced its performance in the Knowledge Exchange Framework (KEF5), achieving a score of 30 out of 35 and reinforcing its role in driving innovation, partnerships, and community engagement across the North East. The University excelled … Read the full press release

Henkel opens Inspiration Center Shanghai to drive sustainable adhesive innovation and regional growth in Asia-Pacific

(IN BRIEF) Henkel has opened its new Inspiration Center for Adhesive Technologies in Shanghai, a €60 million investment designed to accelerate innovation, strengthen customer collaboration, and expand sustainable solutions in the Asia-Pacific region. Located in Zhangjiang Hi-Tech Park, the 33,000-square-meter … Read the full press release

Outokumpu study shows global industries shifting stainless steel strategies amid tariffs and political tensions

(IN BRIEF) Outokumpu has released a whitepaper, The Evolution of Materials, showing how trade measures and geopolitical shifts are forcing companies worldwide to rethink stainless steel procurement. The research, based on a global survey of major industrial buyers with combined … Read the full press release

ANDRITZ wins major contract to upgrade Formin hydropower plant for Dravske elektrarne Maribor in Slovenia

(IN BRIEF) ANDRITZ has secured a high double-digit million-euro contract from Dravske elektrarne Maribor (DEM) to modernize the Formin hydropower plant in Slovenia. The project involves supplying new turbines, generators, and electromechanical equipment, raising the plant’s capacity from 116 MW … Read the full press release

STMicroelectronics advances secure UWB technology with new leadership role in FiRa Consortium

(IN BRIEF) STMicroelectronics announced that Rias Al-Kadi, General Manager of its Ranging and Connectivity Division, has joined the Board of Directors of the FiRa Consortium, strengthening the company’s leadership in advancing secure ultra-wideband (UWB) technology. ST is contributing to the … Read the full press release

ADMARES uses Siemens Xcelerator platform to deliver affordable, connected homes in just 45 minutes

(IN BRIEF) Siemens announced that ADMARES is using its Xcelerator open business platform and advanced Digital Twin technology to industrialize affordable smart homes and help address the global housing crisis. Founded in 2016, ADMARES is building a highly automated smart … Read the full press release

Siemens lays cornerstone for Erlangen Technology Campus as part of €2 billion global investment strategy

(IN BRIEF) Siemens has laid the cornerstone for a €500 million Technology Campus in Erlangen, Germany, as part of its €2 billion global investment strategy. Positioned as a flagship project of the Made for Germany initiative, the campus will become … Read the full press release

BASF demonstrates climate-smart rice solutions with IRRI to cut emissions and conserve water without yield loss

(IN BRIEF) BASF, in partnership with the International Rice Research Institute (IRRI), has released results from rice field trials in the Philippines showing that greenhouse gas intensity can be reduced by 30% without yield losses. Tested practices such as alternate … Read the full press release

Mercedes-Benz Trucks showcases eActros 600 and full electric portfolio at NUFAM with strong focus on zero-emission transport

(IN BRIEF) Mercedes-Benz Trucks partners from Baden-Württemberg are presenting an extensive line-up at NUFAM 2025, with a strong emphasis on battery-electric mobility and specialized body solutions. On display are the eActros 600, eEconic, and FUSO eCanter, alongside established models such … Read the full press release

Euronext Launches Mini-Sized Futures on European Government Bonds to Broaden Fixed Income Market Access

(IN BRIEF) Euronext has introduced its first set of mini-sized, cash-settled futures on major European government bonds, including the 10-year OAT, Bund, Bono, and BTP, as well as the first 30-year BTP. Listed on Euronext Derivatives Milan with a notional … Read the full press release

Zalando introduces new measures to curb excessive returns and enhance sustainable shopping practices

(IN BRIEF) Zalando is taking new steps to address excessive return rates by introducing a warning system and potential restrictions for the small number of customers who misuse its returns policy, including a possible 12-month account pause in severe cases. … Read the full press release