Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Vienna Stock Exchange launches ‘Beteilig dich’ campaign to empower young Austrians to engage with investing and financial independence

(IN BRIEF) The Vienna Stock Exchange has launched ‘Beteilig dich’ (“Get involved”), a youth-focused campaign encouraging active engagement with investing and financial literacy. Featuring witty slogans inspired by pop culture, the initiative promotes relatable financial education and aims to empower … Read the full press release

Garanti BBVA Celebrated at iF and A Design Awards for its Mobile and Pulse Apps and ‘My Home, My Car, My Travel’ Project

(IN BRIEF) Garanti BBVA has earned three major international honors — two from the iF Design Awards and one from the A Design Awards — for its leadership in digital design and innovation. The updated Garanti BBVA mobile app and … Read the full press release

Zalando Partners with DFB to Become Main Sponsor of German National Football Teams

(IN BRIEF) Zalando has entered into a five-year strategic partnership with the German Football Association (DFB), becoming a main partner of the Men’s, Women’s, and Youth national teams until 2030. The collaboration, unveiled at the World Nuclear Exhibition 2025, will … Read the full press release

SAP TechEd 2025 Highlights How AI, Data, and Developer Tools Are Powering the Next Wave of Business Transformation

(IN BRIEF) At SAP TechEd 2025 in Berlin, SAP SE unveiled a broad range of AI-driven innovations and partnerships aimed at transforming how developers build enterprise applications. The company introduced enhanced features in SAP Build, expanded its data ecosystem through … Read the full press release

BASF Expands Cavipor® Clay Foam Applications to Roofs and Floor Slabs, Reinforcing Its Role in Energy-Efficient Building Renovation

(IN BRIEF) BASF has extended the applications of its mineral insulation material Cavipor®, now approved for use in floor slabs and roof insulation as filling between rafters. This advancement allows for complete building envelope insulation, reinforcing Cavipor’s role as a … Read the full press release

#ItTakesATeam: EMA and EU Healthcare Partners Strengthen Cooperation to Keep Medicines Available for Patients

(IN BRIEF) The European Medicines Agency (EMA), together with leading European healthcare professional and consumer organisations, has launched the #ItTakesATeam campaign to raise awareness of collective efforts in preventing and managing medicine shortages across the EU. The initiative, co-created with … Read the full press release

Long-Term Partners Brenntag and Röhm Extend European Collaboration to Advance Sustainable Polymer Solutions

(IN BRIEF) Brenntag has renewed its long-standing European distribution agreement with Röhm for PLEXIGLAS® and PLEXIMID® molding compounds, covering 23 countries across the continent. The partnership, built on more than 30 years of collaboration, will continue to deliver Röhm’s high-quality … Read the full press release

Sandvik Expands U.S. Digital Manufacturing Presence with Acquisition of QTE Manufacturing Solutions

(IN BRIEF) Sandvik has strengthened its digital manufacturing portfolio with the acquisition of QTE Manufacturing Solutions, a U.S. reseller of Mastercam software and related products from Verisurf and Vericut. The Missouri-based company, which serves manufacturers across the Midwest, will join … Read the full press release

New Experian Credit Score brings clearer lender-aligned insights and more ways to build credit health

(IN BRIEF) Experian UK&I is launching a revamped Experian Credit Score to better align with modern lending practices and give consumers clearer, more actionable insight. The score range expands from 0–999 to 0–1250, and the model brings in additional positive … Read the full press release

Saab strengthens UAE partnership with GlobalEye, Gripen E, and new defence systems showcased in Dubai

(IN BRIEF) Saab will participate in the Dubai Airshow 2025 at Dubai World Central from 17–21 November, showcasing its latest defence and security systems. Key highlights include the Gripen E fighter jet, GlobalEye AEW&C aircraft, Giraffe 1X radar, and Deployable … Read the full press release

Webuild Invites Public to Name Two of Europe’s Largest Tunnel-Boring Machines for Italy’s High-Speed Rail Project

(IN BRIEF) Webuild has initiated a public naming contest for two of Europe’s largest tunnel-boring machines, which are about to begin excavating on Lot 1A of the Salerno-Reggio Calabria high-speed railway. The public can vote until November 7 for either … Read the full press release

BASF Builds Next-Generation Chemical Plant in Germany to Support Europe’s Growing Chip Manufacturing Industry

(IN BRIEF) BASF will build a new Electronic Grade Ammonium Hydroxide (NH₄OH EG) facility in Ludwigshafen, Germany, to supply ultra-pure chemicals essential for semiconductor production. Set to begin operations in 2027, the plant will strengthen Europe’s local supply chain for … Read the full press release

Fresenius Medical Care Advances Precision Nephrology Through Hemodiafiltration and Artificial Intelligence Research

(IN BRIEF) Fresenius Medical Care will present multiple studies at ASN Kidney Week 2025, highlighting how hemodiafiltration (HDF) enhances clinical outcomes and how artificial intelligence is transforming kidney care. One of the featured oral presentations links HDF to a reduced … Read the full press release

iDEAL to Rebrand as iDEAL | Wero in 2026, Marking the Start of Europe’s Unified Digital Payment Future

(IN BRIEF) Starting in 2026, iDEAL will transition into iDEAL | Wero, marking the first phase in the rollout of Wero — Europe’s new all-in-one digital wallet under the European Payments Initiative (EPI). Backed by ABN AMRO, ING, Rabobank, and … Read the full press release

ELKO Named Official Distributor of STORViX Smart Storage Solutions Across the Baltics and Greece

(IN BRIEF) ELKO Group has formed a new partnership with Swedish company STORViX, becoming the official distributor of its intelligent data storage solutions in Latvia, Lithuania, Estonia, and Greece. The collaboration centers on STORViX’s AiRE IntelligentFiler, a unified AI-powered platform … Read the full press release

Airbus Expands H160 Presence in Japan with World’s First Firefighting Deployment for Hiroshima Fire Services

(IN BRIEF) Airbus Helicopters has delivered the first H160 to the Hiroshima City Fire Services Bureau, making it the world’s first firefighting operator of the model. Entering service in early 2026, the H160 will enhance firefighting, search and rescue, emergency … Read the full press release

Talgo Strengthens European Leadership as DSB Accepts First EuroCity Fleet for Cross-Border Routes

(IN BRIEF) Talgo has achieved a significant milestone as Danish State Railways (DSB) officially accepted its first Talgo 230 trains, marking the beginning of deliveries for a 16-train EuroCity fleet that will operate on the Copenhagen–Hamburg route. The trains, designed … Read the full press release

Strategic Collaboration Between Symrise and Cellibre to Drive Next-Generation Sustainable Ingredient Manufacturing

(IN BRIEF) Symrise has made a strategic equity investment in U.S.-based biotech firm Cellibre to drive innovation in sustainable biomanufacturing. The collaboration will accelerate the commercialization of natural flavor ingredients and cosmetic bioactives produced through precision fermentation. By combining Symrise’s … Read the full press release

Barco and Martin Professional Middle East Forge Strategic Alliance to Enhance Regional Projection Solutions

(IN BRIEF) Barco has appointed Martin Professional Middle East (MPME) as its distributor for mid-range projection solutions, strengthening its presence in the Middle East. The partnership builds upon a long-standing relationship between the two companies, combining Barco’s advanced projection technologies, … Read the full press release

BASF and IFF join forces to advance enzyme innovation and sustainable biomaterials for the cleaning and personal care industries

(IN BRIEF) BASF and International Flavors & Fragrances Inc. (IFF) have announced a strategic partnership to accelerate the development of next-generation enzyme technologies and biobased polymers for fabric, dish, personal care, and industrial cleaning applications. The collaboration combines BASF’s expertise … Read the full press release