LEGO launches classic Land Rover Defender set to mark 75th anniversary

LEGO launches classic Land Rover Defender set to mark 75th anniversary

(IN BRIEF) LEGO has launched a new set inspired by the classic design of the Land Rover Defender from 1983 to 2016, complete with all the accessories needed for an off-road adventure. The 2,336 piece set has been launched to coincide with Land Rover’s 75th anniversary. In celebration of the launch, the LEGO Group placed a classic Land Rover Defender in the Scottish Highlands, transforming it into the hardest to reach LEGO Store in the world. To reach it, the company challenged Raha Moharrak, the first Saudi woman to climb Mount Everest and the Seven Summits, and Scottish adventurer Aldo Kane, to a gruelling off-road ascent. The new set features accessories including a roof rack, engine snorkel, offroad front bumper and working winch, side rails, toolbox, a fire extinguisher, and traction plates for crossing mud and sand.

(PRESS RELEASE) BILLUND, 17-Mar-2023 — /EuropaWire/ — Ignite the spirit of adventure with the new LEGO® Icons Classic Land Rover Defender 90. Launched as Land Rover celebrates its 75th anniversary, the 2,336 piece set is based on the classic design of the Land Rover Defender from 1983 to 2016 and comes complete with all the accessories needed for an off-road adventure.

To celebrate the launch of the set, the LEGO Group placed a bright yellow classic Land Rover Defender in the Scottish Highlands and transformed it into the hardest to reach LEGO Store in the world. In fact, it could only be reached via a gruelling off-road track and so the LEGO Group challenge two of the boldest adventurers to reach it. The ultimate challenge sees Raha Moharrak, the first Saudi woman to climb Mount Everest and the Seven Summits and native Scottish adventurer and extreme locations expert, Aldo Kane, in a rigorous ascent to reach the remote LEGO Store, but to then also be the first to build the new set. But who will get there first?

The film shows the two traversing the terrains of the Scottish Highlands, navigating muddy tracks, bumpy roads and obstacles before racing to build the new 2,336 piece set in harsh weather conditions. One is a highly competitive daughter of the desert and regular LEGO builder, the other is on his home turf but embarking his first LEGO build in over 30 years. The challenge of adventure and play isn’t complete until the final brick clicks into place!

At the heart of the adventure is the LEGO Icons Classic Land Rover Defender 90 set, in sage green colour. Faithfully replicating the classic Defender, the two-in-one format means brick and car fanatics alike can choose to build and display the everyday road-ready model before activating adventure mode and customising the build with accessories including the roof rack, engine snorkel, offroad front bumper and working winch, side rails, toolbox, a fire extinguisher, and traction plates for crossing mud and sand, and much more. The Defender has racked up 75 years of all-terrain expeditions. Instantly recognisable around the world, it has a unique record of adventure, humanitarian and hard work.

Kurt Kristiansen, LEGO Design Master commented: “Bringing the iconic Classic Land Rover Defender to brick life was no easy challenge. This prestigious car can take you anywhere, so during the design process we wanted to infuse the LEGO set with that sense of adventure. The two-in-one format means you can load up with all the necessary kit, whether you want to race through the Scottish like our adventurers Raha Moharrak and Aldo Kane, navigate water or even sandy dunes. We can’t wait to see fans reactions.”

Talking about her LEGO adventure, Raha Moharrak commented: “I was so excited when the LEGO Group asked me to be part of this campaign. I build at least one LEGO set each month so working with the two brands together has been an epic adventure. From getting to race across the Scottish Highlands in a classic Defender to trying to be the first to reach the hardest to reach LEGO store in the world and being one of the first to play with the new set, it really was a dream come true.”

Aldo Kane commented: “This was my first time building a LEGO set in years but I was pretty confident that I would have the driving aspects of the challenge down – after all, I grew up in the Highlands, so I had that to my advantage. Despite that, the rugged terrain and icy conditions did make it quite the adventure! I think my favourite part of the whole experience has been that Raha and I became friends through it all. That and playing with the new LEGO set – it’s pretty spectacular!”

The LEGO Icons Classic Land Rover Defender 90 set is available from 1st April 2023 via LEGO Stores and lego.com at the recommended retail price of £209.99/ €239.99 / $239.99

Notes To Editors

FURTHER PRODUCT INFO: LEGO® ICONS 2023 Land Rover Defender 90 (SKU: 10317)

• Age – 18+
• Each model measures (without accessories):
  Height: 6in / 16cm
  Width: 6in / 16cm
  Length: 12.5in / 32cm
• 2,336 pieces
• Price: £209.99 / €239.99 / $239.99
• Key functions and features include:
  Fully functioning steering ​
  Two-in-once build which can be customized to the version you prefer – either standard or fully off-road ready.
  Functioning doors and hood
  Two different engine options
  Three different hood options
  Working suspension and interior details close to the real model
• Key elements and characters include:
  Spare tires​
  Roof rack with extra work lights​
  Engine snorkel​
  Offroad front bumper with extra protection and a working winch ​
  Side rails, jerrycans, a toolbox and a jack, a shovel, pickaxe, hammer and axe, a fire extinguisher, and traction plates for crossing mud and sand

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit LEGO.com.

Media Contact:

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SOURCE: LEGO