LEGO Brings Wicked to Life: Sets Inspired by Iconic Musical Scenes

(IN BRIEF) The collaboration between The LEGO Group and Universal Products & Experiences is set to excite fans with the release of four new LEGO® Wicked sets, coinciding with the cinematic adaptation of the beloved musical. Scheduled for release on October 1st, 2024, these sets will immerse fans into the magical world of Oz, allowing them to recreate iconic scenes and characters from the first film. With an ensemble cast featuring powerhouse talents like Cynthia Erivo and Ariana Grande, the cinematic event promises to captivate audiences with its tale of friendship, empowerment, and the untold story of the witches of Oz. Directed by Jon M. Chu, the two-part film is poised to become a cultural phenomenon, further enhanced by the LEGO sets that invite fans to unlock their imagination and become part of the Wicked universe.

(PRESS RELEASE) BILLUND, 21-May-2024 — /EuropaWire/ — The LEGO Group and Universal Products & Experiences are bringing to life 4 new LEGO® Wicked sets featuring mini-dolls, launching 1st October 2024!

The ‘popular’ musical phenomenon, Wicked, becomes a two-part gravity-defying cinematic event with the first film arriving in theatres on November 27th and the second coming in Fall 2025. LEGO Group will introduce four sets inspired by the first film that will allow fans to delve deeper into some of the most iconic scenes straight out of Oz and explore core themes, characters, and songs from the upcoming film.

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a defiant social outcast who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande (Hairspray Live!, Don’t Look Up), as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

“The story of Wicked creates such an incredible experience for families, so being part of the team creating LEGO sets inspired by the upcoming movie and bringing that universe to life is hugely exciting.” says Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group. “Wicked has some of the most magical locations and characters and recreating that with LEGO bricks is a match made in Oz. I can’t wait for fans to see these colorful sets and hope they will enjoy unlocking their imagination, creating, and telling their own Wicked-inspired stories.”

Stay tuned for the full reveal of the LEGO Wicked sets later this year and coming to fans from 1st October 2024 on www.LEGO.com/Wicked.

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

About Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.

About Wicked

The holidays are about to get Wicked. The record-shattering, Tony Award-winning musical phenomenon becomes a two-part, gravity-defying, generation-defining cinematic event. Wicked Part One flies into theaters Nov. 27, 2024. Wicked Part Two lands Nov. 26, 2025.

As the two women forge an unlikely sisterhood, they will empower each other in ways that neither foresees. But as dark forces of prejudice and oppression loom on the horizon, the choices they make will separate them, and will set them on different destinies that will change them, and Oz, for good.

The film stars Oscar® winner Michelle Yeoh (Everything Everywhere All at Once, Crazy Rich Asians) as Madame Morrible; Jonathan Bailey (Bridgerton, Crashing) as Fiyero; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq; Marissa Bode, in her feature film debut, as Nessarose; and Emmy nominee and pop culture icon Jeff Goldblum (Jurassic World franchise, The Grand Budapest Hotel) as The Wizard.

The all-star cast includes Emmy nominee Bowen Yang (Saturday Night Live) as Pfannee, Bronwyn James (Harlots) as ShenShen and Tony nominee Keala Settle (The Greatest Showman) as a new character created for the film, Miss Coddle.

Directed by electrifying filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked Part Two is the second chapter of a two-part immersive, cultural spectacular.

Wicked is produced by Marc Platt (La La Land, The Little Mermaid), and by Tony winner David Stone (Kimberly Akimbo), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff.

Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Academy Award® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.

Media Contact:

media@LEGO.com

SOURCE: LEGO System A/S

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