H&M Move Unveils New Rain-Ready Activewear Collection for Autumn/Winter 2024
(IN BRIEF) H&M Move has launched its new Autumn/Winter 2024 rain collection, featuring stylish and affordable performance outerwear. Key pieces include StormMove™ overalls, relaxed-fit pants, and oversized ponchos, all designed with waterproof and windproof StormMove™ fabric. The collection offers both functionality and fashion, with modern designs inspired by global adventure trends. Available in sizes XS-XXL for men and women, the collection will be sold online from mid-September, starting at £44.99.
(PRESS RELEASE) STOCKHOLM, 1-Oct-2024 — /EuropaWire/ — H&M Move is expanding its popular activewear range with a new capsule collection designed for rainy autumn days. Known for balancing style, function, and affordability, the brand has launched a performance outerwear line tailored for outdoor enthusiasts facing wet weather.
Inspired by the Outdoors
The rain collection, available for A/W 2024, includes standout items such as the women’s StormMove™ overalls, elasticated relaxed-fit pants, oversized ponchos, and updated versions of customer-favorite jackets. Each piece combines functional details with a modern aesthetic, offering outdoor performance without sacrificing style.
Modern Designs, High Performance
Drawing inspiration from global fashion and adventure trends, the collection is crafted with H&M Move’s innovative StormMove™ fabric, designed to be waterproof, windproof, and breathable. These lab-tested fabrics ensure high performance while the sleek silhouettes and trendy designs offer a fresh take on traditional outdoor gear.
Available for men and women in sizes XS-XXL, the collection will be available on hm.com/move starting mid-September, with prices beginning at £44.99.
Media Contact:
Lucy at lucyh@allconditionsmedia.com.
Phone: +46 8 796 53 00
Email: mediarelations@hm.com
SOURCE: H & M Hennes & Mauritz AB
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