Experian Bolsters Fraud Prevention with Acquisition of Behavioral Analytics Leader NeuroID

Experian Bolsters Fraud Prevention with Acquisition of Behavioral Analytics Leader NeuroID

(IN BRIEF) Experian has acquired NeuroID, enhancing its fraud prevention capabilities with advanced behavioral analytics. This acquisition allows Experian to integrate NeuroID’s technology into its CrossCore® platform, offering clients deeper insights into digital behaviors to better detect and prevent fraud. The move comes as industries face increasing threats from AI-driven fraud, and it positions Experian to help businesses strengthen their defenses while maintaining a seamless customer experience.

(PRESS RELEASE) DUBLIN, 14-Aug-2024 — /EuropaWire/ — Experian®, a global leader in data and technology, has announced the acquisition of NeuroID, a prominent player in behavioral analytics. This strategic acquisition enhances Experian’s existing fraud prevention suite by integrating NeuroID’s advanced behavioral analytics into its offerings, adding a new dimension of insight into digital behaviors across the customer lifecycle, from account openings to transactions.

The integration of NeuroID’s capabilities into Experian’s CrossCore® platform, part of the Experian Ascend Technology Platform™, allows clients to access cutting-edge behavioral analytics as a key tool for fraud detection. Last year, Experian’s identity verification and fraud prevention solutions helped clients prevent an estimated $15 billion in global fraud losses. With NeuroID’s technology now fully integrated, Experian clients can monitor and analyze real-time digital behavior, such as how users interact with forms and input data, offering an even stronger defense against fraudulent activities.

As the threat of generative AI-driven fraud grows, industries ranging from financial services to healthcare and e-commerce are increasingly seeking innovative solutions like behavioral analytics to strengthen their fraud prevention strategies. By leveraging insights from behavioral analytics, businesses can proactively combat identity theft, account takeovers, bot attacks, and fraud rings, while also ensuring a seamless customer experience.

Robert Boxberger, President of Experian’s North American Identity & Fraud business, emphasized the significance of the acquisition: “Our purchase of NeuroID underscores our dedication to providing clients with top-tier data, analytics, and insights to combat fraud. Together with NeuroID, we are excited to develop new, integrated solutions that not only detect risks but also empower businesses to operate with confidence in the digital landscape.”

Jack Alton, CEO of NeuroID, added, “We are entering a new era of AI-driven fraud, and companies must innovate quickly to stay ahead. NeuroID offers a unique perspective on user risk based on behavioral interactions, providing a proactive defense against sophisticated fraud tactics. Joining forces with Experian allows us to help businesses navigate this new era with solutions that offer both security and a frictionless user experience.”

For more information, visit Experian’s Fraud Management Solutions.

About NeuroID

NeuroID, a global leader in behavioral analytics, provides a privacy-centered first line of fraud defense for digital businesses. NeuroID’s software determines whether a user is a human or a bot, and if the human presents risk, based on how familiar they are with the data they enter and interact with. NeuroID’s proprietary technology enables deep visibility into digital interactions (without collecting personal data) to proactively monitor, alert, and act against fraud. Paired with expert guidance, NeuroID accelerates modern risk management so global leaders can see fraud faster, reduce losses and increase savings. More information about NeuroID’s products and services can be found at https://www.neuro-id.com/.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.

Media Contact:

Gerry Tschopp
Head of Global External Communications
+1 714 830 7756
+1 949 677 3377
gerry.tschopp@experian.com

SOURCE: Experian