ELKO Group expanded its collaboration with Microsoft and now provide its clients with the new ESD system for Microsoft retail products

ELKO Group, one of the leading IT product wholesalers in the Eastern Europe and one of the largest companies in Latvia, has expanded its collaboration with Microsoft and now provide its clients with the new ESD (Electronic Software Delivery) system for Microsoft retail products. Besides that, ELKO Group has started to distribute Microsoft Hardware products in the Baltic States.

RIGA, Latvia, 20-11-2014 — /EuropaWire/ — ELKO Group is Microsoft partner since 1996 and is certified Gold partner. ELKO Group now is the leading distributor of Microsoft OEM and Microsoft FFP software products in Baltic States. In June 2014, ELKO Group launched the new ESD system, which allows to instantly get access to traditional Microsoft retail products like Office 365 and 2013 Suits, Office 2013 standalone applications and Windows 8.1. Microsoft ESD enables secure delivery of a product key directly to partners and can significantly reduce reseller costs, offering an alternate delivery of the same software with just a click of a button.

Kaarel Kalkun, Microsoft OEM Lead Baltics: “I am very glad that ELKO Group has expanded its portfolio of offerings and launched new ESD system, which enables customers to promptly access our most popular retail products. I see a great potential in our cooperation with ELKO Group for delivering choice, value and service for our mutual customers to experience the best of Microsoft’s products and services.”

In addition to this, ELKO Group has started distribution of Microsoft Hardware products, including webcams, keyboards, mice and headsets. Now the work of the team of more than 200 ergonomists, usability experts, developers, marketers and industrial designers is available in Baltics market for consumers to better interact with software and services and to have the best experience on the PC.

Salvis Praude, Microsoft Hardware Sales Lead Baltics: “We are glad to expand Microsoft product range, making Microsoft Hardware available in Baltics, including highly rated ergonomic keyboards and mice. For the past 30 years, Microsoft has introduced hardware that helps people interact better and more easily with PC, at the same time expanding user experience. Nowadays Microsoft continues the tradition with the introduction of new products that now will be available to users in the Baltic States‘’

Aleksandrs Orlovs, ELKO Group Distribution Director commenting on the cooperation:  “We are glad to expand our long term cooperation with Microsoft offering to our partners electronic software delivery solution. Thus enabling our partners to get immediate access to Microsoft electronic licensing and reducing their distribution costs. Additionally we are glad to expand our hardware portfolio by adding Microsoft manufactured hardware products with great design and quality. We are sure that the expanding our portfolio with Microsoft ESD and Microsoft hardware products will give a better software experience for consumers in Baltic markets making it easy and fun to interact with their devices”

About Microsoft:
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Further information: http://www.microsoft.com/

About ELKO Group:
ELKO Group was founded in 1993 and is one of the largest IT product wholesalers in Eastern Europe. The main course of action is wholesale of computer and electronic products in the Baltic States, Central and Eastern Europe, and CIS member states. ELKO Group represents more than 90 IT vendors and sells their goods to more than 7000 retailers, local computer producers and system integrators. ELKO Group offers more than 20000 product titles from the most famous suppliers – Acer, AMD, Asus, HGST, Intel, Lenovo, Microsoft, Seagate, Sony, Western Digital and others. At the moment more than 700 people are employed with ELKO. ELKO Group belongs to several legal entities and investment fund Amber Trust.

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ELKO Group expanded its collaboration with Microsoft and now provide its clients with the new ESD system for Microsoft retail products