Electrolux partners with IBM to enable consumers make more sustainable everyday choices

Electrolux partners with IBM to enable consumers make more sustainable everyday choices

(PRESS RELEASE) STOCKHOLM, 18-Nov-2020 — /EuropaWire/ — Leading global appliance company, Electrolux collaborates with IBM to provide real-time weather and environmental data to consumers in the Asia Pacific & Middle East and Africa (APAC and MEA) regions. These data will help consumers make energy-saving choices about when to use appliances such as clothes dryers, air purifiers and air conditioners.

This is the latest in a long line of partnerships between Electrolux and technology companies to develop relevant offerings for consumers – this time enabling consumers to make more sustainable everyday choices in a part of the world where high levels of air pollution, heat and humidity are common.

IBM’s subsidiary The Weather Company uses an AI-enabled weather forecasting model to pull together real-time, hyper-localized data on air quality, pollen levels, humidity and temperature which is then sent to Electrolux. Weather predictions are then made available through the Electrolux Life App, a digital hub for Asian consumers, to provide sustainable living recommendations.

Users for example will be prompted to use their clothes dryer when rain is forecast or when the air quality is not acceptable for air-drying. Similarly, the application recommends not to use the dryer when the outdoor weather is optimal for air-drying, thus saving energy.

“Having cutting-edge weather insights means that consumers will enjoy recommendations about their connected appliances tailored specifically and uniquely to where they live. In this way, we also help environmentally-conscious consumers to save energy and make better sustainable decisions”, said Gaurav Julka, Electrolux Senior IT Manager, Connectivity, for APAC & MEA.

The Electrolux Life App is a digital hub for Asian consumers – making it easier for users to cook, care for clothes, setup and manage connected appliances, or to simply get in touch with the consumer care team. It is currently accessible on Android and iOS in Australia & New Zealand, South East Asia and North East Asia, excluding China. To date, there have been more than 50,000 downloads in APAC. The weather data will be introduced incrementally as new connected appliances are added to the Electrolux Life App.

For more information about IBM’s The Weather Company, visit newsroom.ibm.com/the-weather

Media contact:

Åsa Öhman
Media Relations and PR Manager
Phone: +46 8 738 60 30
Mobile: +46 738 85 71 81
E-mail: asa.ohman@electrolux.com

SOURCE: AB Electrolux


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