Bentley Honors Top UK Retailers with a Gala of Innovation and Excellence

Bentley Honors Top UK Retailers with a Gala of Innovation and Excellence

(IN BRIEF) Bentley recently hosted its annual awards ceremony to celebrate the outstanding performance of its UK retail network. The event honored dealerships and retail partners for their exceptional achievements in customer service, technical support, and business growth. Alongside recognizing top sales performances, the ceremony highlighted innovative strategies adopted by retailers to excel in a competitive market. Industry leaders in attendance discussed future trends and underscored Bentley’s ongoing dedication to quality and partnership. This celebration reaffirms Bentley’s commitment to fostering excellence and driving innovation within its extensive network of retail partners.

(PRESS RELEASE) CREWE, 22-May-2023 — /EuropaWire/ — In a grand celebration of excellence, Bentley Motors Limited, has once again recognised its leading UK retailers through the annual Scorecard Awards. Covering nine distinct categories that highlight achievements in sales, aftersales, and marketing, the awards pay tribute to the outstanding performance of Bentley’s 17-strong retailer network across the United Kingdom. The trophies, which are highly coveted and handcrafted in Crewe using Open Pore Veneer and finished with a black Bentley self-levelling wheel badge, represent the pinnacle of luxury and craftsmanship.

At the forefront of the ceremony, Bentley Leeds emerged as the Overall Retailer of the Year, an accolade they claimed along with two additional honors as Marketing Retailer of the Year and Customer Retention Retailer of the Year. In a testament to its robust sales performance, Bentley Belfast was awarded Sales Retailer of the Year after demonstrating an exceptional ability to convert a strong order book into impressive sales figures. Bentley Leicester also made a significant impact by taking home two awards: Mulliner Retailer of the Year, recognising outstanding personalisation revenue, and Financial Services Retailer of the Year.

The Scorecard Awards are designed to celebrate high-performing teams within Bentley’s home market, with performance measured against key indicators such as sales, profitability, service loyalty, and customer experience. Each winner was presented with a prestigious trophy, a unique piece of art crafted in Bentley’s Crewe wood shop that symbolises the luxury brand’s commitment to excellence and attention to detail.

Commenting on the success of this year’s awards, Richard Leopold, Regional Director, EMEA of Bentley Motors, stated, “The UK is a cornerstone market for Bentley, and our trusted network of exceptional retailers, driven by passion, resilience, and superior performance, forms the foundation of our ongoing success. I extend my heartfelt congratulations to all the winners and my sincere thanks to the entire UK retailer network. I am excited for another year of collaboration as we continue to expand our Continental model range and further solidify our market presence.”

Below is the complete list of winners for the Scorecard Awards:

Overall Retailer of the Year – Bentley Leeds

Sales Retailer of the Year – Bentley Belfast

Aftersales Retailer of the Year – Bentley Surrey

Marketing Retailer of the Year – Bentley Leeds

Customer Experience Retailer of the Year – Bentley High Wycombe

Mulliner Retailer of the Year – Bentley Leicester

Pre-owned Retailer of the Year – Bentley Birmingham

Customer Retention Retailer of the Year – Bentley Leeds

Financial Services Retailer of the Year – Bentley Leicester

Media contacts:

Matthew Reed
Head of Corporate Communications
matthew.reed@bentley.co.uk

SOURCE: Bentley Motors