Bentley Motors Expands European Presence with Bentley Tbilisi in Georgia

Bentley Motors Expands European Presence with Bentley Tbilisi in Georgia

(IN BRIEF) Bentley Motors is expanding into Georgia with the launch of Bentley Tbilisi, operated by Tegeta, its exclusive local retailer. The new facilities, including a 330-square-meter showroom and 730-square-meter workshop, are located on Aghmashenebeli Alley in Tbilisi and are already operational, with an official opening set for Q1 2025. This expansion coincides with Bentley’s strong 2024 performance, featuring new models like the fourth-generation Continental GT and Flying Spur Speed, as well as increased demand for hybrid powertrains and bespoke Mulliner customization. Bentley sees Georgia as a market with significant potential for growth.

(PRESS RELEASE) MUNICH, 23-Nov-2024 — /EuropaWire/ — Bentley Motors has announced its latest expansion into Europe with the launch of Bentley Tbilisi in Georgia, a key milestone in the brand’s growth strategy. Operated by Tegeta, Bentley’s exclusive retailer in Georgia, the new showroom is already welcoming customers and enthusiasts, with a formal inauguration planned for Q1 2025.

Situated on Aghmashenebeli Alley 129 in Tbilisi, the facility will feature a state-of-the-art 330-square-meter showroom and a 730-square-meter workshop dedicated to aftersales services. This investment aligns with Bentley’s strong performance in 2024, including an operating profit of €261 million and the delivery of 5,476 luxury cars globally, 19% of which were sold in Europe.

The opening comes at a significant time for Bentley, coinciding with the launch of the fourth-generation Continental GT and Flying Spur Speed, along with heightened demand for Mulliner personalization and the introduction of Ultra Performance Hybrid powertrains.

Richard Leopold, Regional Director for Europe, UK, and MEAI, highlighted the importance of this development:
“This marks an exciting milestone for Bentley Motors in Georgia, a market with considerable potential. As we unveil the new Continental GT and expand our Ultra Performance Hybrid offerings, we are thrilled to work with the Bentley Tbilisi team to bring our unparalleled range of luxury vehicles and experiences to customers in this region.”

Bentley Tbilisi’s operational team is already available to assist customers and prospective buyers, providing a seamless introduction to Bentley’s renowned craftsmanship and innovation. The opening of the new facilities underscores Bentley’s commitment to growth in Europe while enhancing access to its iconic luxury cars for Georgian customers.

Media Contact:

Amel Boubaaya
Head of Marketing and Communications, Europe
amel.boubaaya@bentley.co.uk
+49 (0) 173 2689143

Valentina Pichler
Retailer Marketing & Communications Manager – Europe North
valentina.pichler@bentley.co.uk
+49 1734541471

SOURCE: Bentley