LEGO and Nike Unite to Inspire Global Creativity and Play Through New Partnership

LEGO and Nike Unite to Inspire Global Creativity and Play Through New Partnership

(IN BRIEF) The LEGO Group and Nike, Inc. have announced a multi-year partnership to unite creative play and sport, aiming to inspire children and families globally. This collaboration will launch in 2025, featuring co-branded products, experiences, and content that merge the imaginative possibilities of LEGO bricks with the active spirit of Nike. The partnership underscores the importance of play and physical activity in children’s development and aligns with the brands’ support for the International Day of Play, recognized by the United Nations.

(PRESS RELEASE) BILLUND, 23-Aug-2024 — /EuropaWire/ — In a groundbreaking partnership, two of the world’s most iconic brands, the LEGO Group and Nike, Inc., have announced a multi-year collaboration aimed at uniting the worlds of creative play and sport to inspire children and families worldwide. This innovative partnership will launch next year with a series of co-branded products, experiences, and content designed to encourage kids to explore their imaginations and stay active.

The collaboration reflects both companies’ commitment to fostering creativity, fun, and physical activity among children. With studies indicating that a significant number of children have limited playtime and physical activity, LEGO and Nike are stepping up to offer solutions that promote a healthier, more engaged childhood.

Through this partnership, the two brands will leverage their unique strengths—LEGO’s legendary creative play and Nike’s “Just Do It” spirit—to create a series of new experiences that merge the joy of building with the energy of sport. This initiative is also part of a broader effort to support International Day of Play, an event backed by both brands that was recently recognized by the United Nations to promote the importance of play in children’s development.

LEGO’s Alero Akuya and Nike’s Cal Dowers both expressed excitement about the potential of this partnership to reshape how children engage with play and sport, emphasizing the shared vision of creating a more inclusive and accessible future for kids everywhere.

The partnership is set to kick off with the introduction of unique digital content that brings together the iconic elements of both brands, sparking excitement among children and adults alike.

For more details, visit LEGO’s partnership page or Nike’s partnership page.

Notes to Editors

(1) Source: The LEGO Group Play is your Superpower campaign, September 2023
(2) Source: World Health Organisation Physical Activity
(3) Source: LEGO® Play Well Study 2024

About The LEGO Group:
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

About NIKE, Inc:
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. For more information, visit http://news.nike.com and follow @NIKE.

Media Contact:

media@LEGO.com
media.relations@nike.com

SOURCE: LEGO System A/S