Zalando Doubles Down on Sports, Offers Dedicated Content and Expert Brands for Customers

Zalando Doubles Down on Sports, Offers Dedicated Content and Expert Brands for Customers

(IN BRIEF) Zalando, a leading European online platform for fashion and lifestyle, is inspiring customers to stay active with its Sports category by providing dedicated content hubs and new expert brands for clothing, equipment, and accessories for all types of workouts. Demand for the Sports category accelerated during the pandemic and in 2021 and 2022, Zalando launched dedicated content hubs for Outdoor Sports, Running, and Training to help customers find products that fit their specific training needs. The company is also focusing on offering expert products, especially in running, training, and outdoor activities and has onboarded well-known brands like Brooks, Altra Running, and Aim’n. More exciting brand launches are planned for this year.

(PRESS RELEASE) BERLIN, 26-Jan-2023 — /EuropaWire/ — Zalando SE (ETR: ZAL), a publicly traded German online retailer of shoes, fashion and beauty, is inspiring customers to stay active with its Sports category. With dedicated content hubs and new expert brands, Zalando’s Sports category offers customers a place of inspiration for clothing, equipment, and accessories for all types of workouts.

Demand for the Sports assortment accelerated during the pandemic, when working out at home was one of the few activities customers could still practice. In 2021 and 2022, Zalando launched dedicated content hubs for Outdoor Sports, Running, and Training, to ensure customers find products that fit their specific training needs. These hubs feature brand stories, influencer content, and guidance from actual athletes and sportspeople. Generally, the onsite experience within our Sports Home helps customers to effortlessly browse through our assortment.

Zalando is also doubling down on offering expert products, especially focusing on running, training, and outdoor activities. In 2021, the company onboarded Brooks, a well-known running brand, and has since launched other brands such as Altra Running and Aim’n. More exciting brand launches are planned for this year.

“Partnering with Brooks plays a huge part in offering our customers access to best-in-class, dedicated running products that will help them reach their individual goals,” says Cornelius Lay, Director of Sports at Zalando. “We’re looking forward to connecting even more expert brands to our platform, enabling them to reach our more than 50 million customers in 25 markets and inspire them to work out.”

Founded in Berlin in 2008, Zalando offers head-to-toe fashion to over 50 million active customers in 25 markets, with an assortment of international brands. The company’s vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

Corporate Communications
press@zalando.com

SOURCE: Zalando SE