Zalando Expands AI Fashion Assistant and Adds Trend Spotter to Four More Cities Across Europe

Zalando Expands AI Fashion Assistant and Adds Trend Spotter to Four More Cities Across Europe

(IN BRIEF) Zalando has expanded its AI-powered fashion assistant across all 25 of its markets, now offering personalized fashion recommendations in local languages. This assistant, which integrates Zalando’s own models with OpenAI’s large language models, tailors advice based on factors such as location, weather, and occasion. Additionally, Zalando has added four new cities—Amsterdam, London, Warsaw, and Zurich—to its Trend Spotter feature, which identifies and showcases emerging fashion trends. Both initiatives aim to enhance the customer experience by offering more engaging and personalized interactions.

(PRESS RELEASE) BERLIN, 1-Oct-2024 — /EuropaWire/ — Zalando, a prominent European online fashion and lifestyle platform, has expanded its AI-powered features to enhance customer experience across all 25 of its markets. The company’s AI assistant, now fully available in local languages, offers personalized fashion recommendations tailored to individual customer needs. Powered by Zalando’s proprietary models combined with OpenAI’s language models, the assistant provides fashion advice based on context such as weather, location, and specific occasions.

Additionally, Zalando has broadened its Trend Spotter feature to four new cities: Amsterdam, London, Warsaw, and Zurich, bringing the total to 10 fashion capitals. This tool allows customers to explore trending fashion items each week, powered by Zalando’s data, which identifies local and global fashion trends. With this update, Trend Spotter is now accessible to all customers across Zalando’s markets.

“These initiatives reflect our commitment to making fashion discovery easier, personalized, and more engaging for customers across Europe,” said Tian Su, VP of Personalisation and Recommendation at Zalando. “By expanding the Trend Spotter and AI assistant, we aim to inspire customers with tailored fashion choices that suit their unique preferences.”

Zalando continues to push the boundaries of e-commerce, focusing on customer-centric innovation and personalization to create an inspiring and seamless shopping experience across Europe.

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to nearly 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.

Media Contact:

Corporate Communications
press@zalando.com

SOURCE: Zalando