Societe Generale Appoints Lubomira Rochet as Executive Vice President of Retail Banking, Private Banking, and Chief Operating Office

Societe Generale Appoints Lubomira Rochet as Executive Vice President of Retail Banking, Private Banking, and Chief Operating Office

(IN BRIEF) Lubomira Rochet has been appointed Executive Vice President of Societe Generale, overseeing Retail Banking, Private Banking, Insurance, and the Chief Operating Office. She will bring her extensive expertise in digital transformation and business leadership to drive growth and enhance operational efficiency across the Group’s activities in France.

(PRESS RELEASE) PARIS, 24-Feb-2025 — /EuropaWire/ — Societe Generale has announced the appointment of Lubomira Rochet as Executive Vice President, overseeing Retail Banking activities in France, Private Banking and Insurance, as well as the Group’s Chief Operating Office, which includes technology, procurement, and real estate. Lubomira will join the bank in April 2025 and will also become a member of the Group Executive Committee.

In her new role, Lubomira will support Slawomir Krupa, Chief Executive Officer of Societe Generale, in managing the Group’s Retail Banking activities in France, which encompass both the SG retail network and BoursoBank. She will also have responsibility for Private Banking, Insurance, and the operational functions of the Chief Operating Office.

Lubomira brings a wealth of experience and leadership to Societe Generale, with a strong background in business transformation, digital strategy, and customer relations, particularly in the retail sector. Having held senior positions across the technology, digital, and retail industries, she has built a strong track record of driving business growth and digital innovation on a global scale. Her skills, experience, and strategic insights will be invaluable as she works to accelerate the transformation of the Group and improve performance in areas such as customer experience, operational efficiency, and business growth.

Slawomir Krupa, CEO of Societe Generale, expressed his enthusiasm about Lubomira’s appointment, saying: “I am delighted to welcome Lubomira Rochet to the Group Executive Committee. She will be instrumental in assisting me with the oversight of our Retail Banking activities in France, as well as advancing the technological transformation of the Group. Her innovative mindset and vast experience will enhance the diversity and strength of our leadership team. I look forward to seeing her contribute to the future growth and success of Societe Generale.”

Biography:

Lubomira Rochet’s career has spanned several strategic roles across the technology, digital, and retail sectors. From 2003 to 2007, she led strategy at Sogeti (Capgemini) before moving on to drive innovation and startups for Microsoft in France between 2008 and 2010. In 2010, she joined digital marketing agency Valtech, where she became Managing Director in 2012. From 2014 to 2021, Lubomira served as L’Oréal’s Chief Digital Officer, where she led the company’s digital transformation and was a member of its Executive Committee. Since 2021, she has been a Partner at JAB Holding Company LLC. Additionally, she served as an independent Director on the Board of Societe Generale from 2017 to 2024. Lubomira holds degrees from the École Normale Supérieure de Paris-Saclay, Sciences Po Paris, and the College of Europe in Bruges.

Societe Generale
Societe Generale is a top tier European Bank with more than 126,000 employees serving about 25 million clients in 65 countries across the world. We have been supporting the development of our economies for 160 years, providing our corporate, institutional, and individual clients with a wide array of value-added advisory and financial solutions. Our long-lasting and trusted relationships with the clients, our cutting-edge expertise, our unique innovation, our ESG capabilities and leading franchises are part of our DNA and serve our most essential objective – to deliver sustainable value creation for all our stakeholders.

The Group runs three complementary sets of businesses, embedding ESG offerings for all its clients:

• French Retail, Private Banking and Insurance, with leading retail bank SG and insurance franchise, premium private banking services, and the leading digital bank BoursoBank.
• Global Banking and Investor Solutions, a top tier wholesale bank offering tailored-made solutions with distinctive global leadership in equity derivatives, structured finance and ESG.
• Mobility, International Retail Banking and Financial Services, comprising well-established universal banks (in Czech Republic, Romania and several African countries), Ayvens (the new ALD I LeasePlan brand), a global player in sustainable mobility, as well as specialized financing activities.

Committed to building together with its clients a better and sustainable future, Societe Generale aims to be a leading partner in the environmental transition and sustainability overall. The Group is included in the principal socially responsible investment indices: DJSI (Europe), FTSE4Good (Global and Europe), Bloomberg Gender-Equality Index, Refinitiv Diversity and Inclusion Index, Euronext Vigeo (Europe and Eurozone), STOXX Global ESG Leaders indexes, and the MSCI Low Carbon Leaders Index (World and Europe).

For more information, you can follow us on Twitter/X @societegenerale or visit our website societegenerale.com.

Press contact: 
Jean-Baptiste Froville_+33 1 58 98 68 00_ jean-baptiste.froville@socgen.com

SOURCE: Societe Generale