(IN BRIEF) Global hospitality group Accor has partnered with Accenture to boost its content production capabilities for more consistent and personalized marketing communications across its hotel brands. Accenture Song, Accenture’s tech-powered creative group, introduced the “Content Atelier,” a data-driven content … Read the full press release
Posted in Business, Economy, Environment, Financial, France, Industrial, Investment, Management, Marketing, News, Technology
Tagged Accenture, Accenture Song, Accor, Content Atelier, Digital marketing, Hospitality, Martial Viudes, partnership, Stéphanie Jaffré, sustainability
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