Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

Saint-Gobain’s Team of Olympic and Paralympic Athletes Gathers for Ambitious Goals

(IN BRIEF) On January 4th, Saint-Gobain, the Official Supporter for renovation and sustainable construction solutions of the Paris 2024 Olympic and Paralympic Games, brought together its Team of athletes, #AimingHigher, at the “Maison du Handball.” The athletes, including Luc Abalo … Read the full press release

ABN AMRO Extends Partnership with Esther Vergeer Foundation to Promote Inclusivity in Sports for Children with Disabilities

(IN BRIEF) ABN AMRO has announced an extension of its partnership with the Esther Vergeer Foundation for an additional two years, continuing their joint efforts to enable children with physical disabilities and chronic conditions to engage in sports and experience … Read the full press release

80% of Torchbearers Announced for Paris 2024 Olympic and Paralympic Torch Relays

(IN BRIEF) Paris 2024 has revealed that 80% of the 11,000 Torchbearers for the Olympic and Paralympic Torch Relays have been selected. These Torchbearers, representing diverse backgrounds, will carry the Olympic and Paralympic Flames throughout France, igniting excitement and anticipation … Read the full press release

BT Extends Sponsorship of Welsh Rugby Union Sides for Record 10 Consecutive Years

(IN BRIEF) BT has confirmed its commitment to sponsor all four Welsh professional rugby union teams, including Ospreys, Cardiff Rugby, Scarlets, and Dragons, until the conclusion of the 2023-24 season. This marks a decade of continuous sponsorship, making it one … Read the full press release

CES 2024: Luminar and Mercedes-AMG Extend Partnership to Enhance Safety in Formula 1 with LiDAR Technology

(IN BRIEF) Luminar, a global automotive technology company, has expanded its partnership with Mercedes-Benz to collaborate with the Mercedes-AMG PETRONAS Formula 1 Team. The collaboration aims to integrate Luminar’s LiDAR technology into the Official FIA F1 Safety Car, the Mercedes-AMG … Read the full press release

bp and BWT Alpine F1 Team Join Forces to Boost Energy Efficiency and Sustainability

(IN BRIEF) bp and BWT Alpine F1 Team have announced a partnership focused on enhancing energy efficiency and sustainability at the Alpine F1 Team’s Enstone facility in Oxfordshire. The collaboration leverages bp’s advanced data measurement and analysis tools, including DIGBOX®, … Read the full press release

CUPRA and Wilson Introduce Revolutionary LT Padel Racket Inspired by UrbanRebel Racing Concept

(IN BRIEF) CUPRA, in collaboration with Wilson Sporting Goods Co., has revealed the innovative CUPRA Wilson LT Padel Racket, the third racket developed under this partnership. Designed entirely by CUPRA and crafted by Wilson, the racket draws inspiration from CUPRA’s … Read the full press release

CUPRA Joins Forces with 37th America’s Cup in Barcelona, Unveils “CUPRA Cube” Countdown Timer

(IN BRIEF) CUPRA, an automotive brand, has entered into a strategic alliance with the 37th America’s Cup, one of the world’s major sporting events, taking place in Barcelona for the first time. To mark this partnership, CUPRA unveiled the “CUPRA … Read the full press release

Deutsche Telekom Unveils Plans for UEFA EURO 2024 Coverage, Fan Engagement, and Network Optimization

(IN BRIEF) Deutsche Telekom, a network supplier, national sponsor, and TV rights holder for UEFA EURO 2024TM, has announced its extensive plans for next summer’s sporting event. As a proud partner of UEFA, Deutsche Telekom will provide high-speed networks for … Read the full press release

McLaren Racing Extends Partnership with Mercedes-Benz for Power Units in Formula One Until 2030

(IN BRIEF) McLaren Racing and Mercedes-Benz have announced the continuation of their partnership in Formula One, with McLaren set to use Mercedes-AMG power units from 2026 to 2030. This partnership extension marks the 26th year of collaboration between the two … Read the full press release

World Children’s Day: H&M Move Collaborates with Sport Without Borders to Promote Youth Sports

(IN BRIEF) H&M Move and Sport Without Borders have partnered to empower young people through sports on World Children’s Day. This two-year collaboration will offer 2,500 young individuals in Sweden meaningful activities during physical education lessons, after-school programs, and school … Read the full press release

CUPRA Presents Latest Car Models to FC Barcelona Women’s Team

(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women’s team training facility to gift each player with one of their latest car models. The players had the choice between the fully-electric CUPRA Born and the CUPRA Formentor … Read the full press release

DHL Slides into Role as Official Logistics Partner for International Luge Federation

(IN BRIEF) DHL has become the Official Logistics Partner of the International Luge Federation (FIL), entering a multi-year agreement that involves providing logistical support for athletes’ equipment, marketing, and hospitality materials. The partnership commences in the winter season of 2023/2024, … Read the full press release

Atos Strengthens Commitment to Inclusive Digital World with Special Olympics Partnership

(IN BRIEF) In a transformative partnership, global technology leader Atos has joined forces with Special Olympics, a renowned nonprofit organization promoting inclusion through sports for individuals with intellectual disabilities. As part of this collaboration, Atos will provide essential digital services … Read the full press release

Ericsson Wows GITEX Global 2023 Visitors with Immersive Sports Experience Powered by 5G and Network Slicing

(IN BRIEF) Ericsson showcased an immersive sports demonstration at GITEX Global 2023, highlighting the advantages of Network Slicing on a 5G network for communication service providers (CSPs) and consumers. The demonstration emphasized the potential for immersive fan engagement in sports … Read the full press release

Bell Centre and Montreal Canadiens Partner with Rio Tinto to Introduce Infinitely Recyclable Aluminum Cups, Eliminating Plastic Waste

(IN BRIEF) The Bell Centre, home to the Montreal Canadiens, is joining forces with Rio Tinto to introduce infinitely recyclable cups made from aluminum produced in Quebec’s Saguenay – Lac-Saint-Jean region. This five-year partnership aligns with the Montreal Canadiens’ “The … Read the full press release

SIXT Scores a Slam Dunk with Multi-Year Global Partnership with Los Angeles Lakers

(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the legendary Los Angeles Lakers, one of the most iconic franchises in professional basketball. This multi-year global partnership signifies SIXT’s first … Read the full press release

SIXT Embarks on Multi-Year Sports Sponsorship Journey with the Chicago Bulls

(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago Bulls, one of the most iconic franchises in professional basketball. This multi-year sponsorship agreement marks SIXT’s debut in U.S. sports … Read the full press release

Lucas di Grassi Joins ABT CUPRA for the Upcoming Formula E Season

(IN BRIEF) Lucas di Grassi, the most successful driver in Formula E history, is making his return to the competition as part of the ABT CUPRA team for the forthcoming season, set to commence in Mexico on January 13, 2024. … Read the full press release

Enel Joins Forces with Atalanta Football Club as Official Energy Partner for Sustainability

(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy’s Atalanta football club to become its Official Energy Partner. As part of the collaboration, Enel’s logo will feature prominently at Atalanta’s stadium, including on LED screens, … Read the full press release