Deutsche Telekom Climbs Brand Finance Global 500, Achieving Top-Ten Status

© Deutsche Telekom

(IN BRIEF) Deutsche Telekom has achieved a top-ten position in the “Brand Finance Global 500” study, making it one of the world’s most valuable brands. The company also secured the top spot as the most valuable telecommunications brand globally, surpassing Verizon and AT&T. Deutsche Telekom’s brand value reached a record high of $73.3 billion, representing a 17% increase from the previous year. Chief Brand Officer Ulrich Klenke attributed this success to the company’s global brand strategy, investments in brand strength, and its economic and technological accomplishments. The brand’s consistent global presence and high customer satisfaction also contributed to its rise.

(PRESS RELEASE) BONN, 17-Jan-2024 — /EuropaWire/ — In the latest “Brand Finance Global 500” study, Deutsche Telekom (ETR: DTE), one of the world’s leading integrated telecommunications companies and the largest telecommunications provider in Europe by revenue, has emerged as one of the world’s top 10 most valuable brands, marking a two-spot jump from the previous year. The company also secured its position as the most valuable telecommunications brand globally, surpassing Verizon and AT&T. Furthermore, Deutsche Telekom retained its status as Europe’s most valuable corporate brand. Apple clinched the title of the world’s most valuable brand, followed by Microsoft, Google, and Amazon. The study, conducted by the British market research institute Brand Finance, unveiled these results at the World Economic Forum in Davos.

Deutsche Telekom’s brand value reached a record high of $73.3 billion, representing a 17% increase from the previous year’s $62.9 billion. Over the past two years, the company’s brand value has surged by 84%, propelling it from the fourth position to the top in the telecommunications sector worldwide. Chief Brand Officer Ulrich Klenke attributed this remarkable achievement to the success of Deutsche Telekom’s global brand strategy, robust brand investments, and the company’s economic and technological accomplishments across Germany, Europe, and the United States. Klenke emphasized that this progress underscores Deutsche Telekom’s position as a leading digital telecommunications company. Customer satisfaction has further boosted the brand’s strength.

Brand Finance attributed the substantial rise in Deutsche Telekom’s brand value to positive economic and technological advancements. The company’s ongoing investments in network quality, digital technologies, and customer service have contributed significantly. The consultancy highlighted the pivotal role of Deutsche Telekom’s superior network quality in attracting and retaining customers in Europe and the United States. Notably, key brand indicators such as innovation, customer service, customer friendliness, value for money, and recommendation have seen substantial improvements, resulting in a brand rating increase from 79 to 83 out of 100 points. Deutsche Telekom’s consistent global brand presence has solidified its image as a global player.

Deutsche Telekom’s positive brand trajectory has been corroborated by other studies, including Kantar BrandZ’s “Top 50 Most Valuable German Brands,” where the company secured the top spot among German companies worldwide. This success underscores the efficacy of Deutsche Telekom’s global brand strategy, with its new slogan, “Connecting your world,” serving as the final piece in aligning the company’s global brand strategy with the iconic T brand. Brand Finance is a London-based global consultancy specializing in brand valuation and analysis, compiling the “Brand Finance Global 500” ranking based on brand value in US dollars, calculated using hypothetical license fees for brand use. Those interested can find out more about the “Brand Finance Global 500” report at www.brandfinance.com.

About Deutsche Telekom: Deutsche Telekom Group profile

Media contact:

René Bresgen
Spokesperson and Telekom Blogger

Media Inquiries
media@telekom.de
+49 228 181 49494

SOURCE: Deutsche Telekom AG