Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition

Jixie’s intelligent digital marketing platform will boost Accenture Song’s marketing transformation capabilities and resources in Indonesia

(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer more efficient and effective marketing solutions for Indonesian businesses. This move aims to deliver personalized customer experiences, boost customer engagement, and drive sustainable business growth in Indonesia’s growing digital economy. The financial terms of the acquisition have not been disclosed, and the completion of the deal is subject to customary closing conditions.

(PRESS RELEASE) SINGAPORE/ JAKARTA, 21-Dec-2023 — /EuropaWire/ — Accenture (NYSE: ACN), a global professional services company with leading capabilities in digital, cloud and security, is set to expand its marketing transformation capabilities through the acquisition of Jixie, a leading media and marketing technology company. This strategic move will integrate Jixie’s intelligent digital marketing platform and expert team into Accenture, empowering Accenture Song—the firm’s tech-driven creative division—to offer Indonesian businesses more efficient and effective marketing solutions, driving sustainable growth by delivering personalized customer experiences.

Headquartered in Singapore and serving clients primarily in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. Its robust advertising ecosystem connects publishers and brand owners, enabling them to collaboratively devise solutions backed by reliable customer insights. This transformation streamlines marketing, converting it from a fragmented process into a strategic priority, simplifying processes, and prioritizing brand safety, consumer data, and privacy.

The integration of Jixie’s platform into Accenture Song’s marketing capabilities will enable clients to optimize customer data, transforming it into actionable insights. This will empower them with the control, speed, and trust necessary to capitalize on Indonesia’s rapidly growing digital economy, which is projected to reach US$146 billion by 2025 and expand eightfold by 2030.

Jayant Bhargava, Country Managing Director, Indonesia at Accenture, commented, “The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model. Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts. This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”

Jixie’s platform provides publishers access to monetization tools such as header-bidding solutions and performance marketing, significantly improving advertising returns. Additionally, brand owners can seamlessly enhance and securely integrate content without intermediaries, utilizing valuable insights for unique and meaningful brand engagement. Jixie has helped publishers double their monetization returns and supported brand owners in significantly increasing campaign click-through and conversion rates while enriching customer data.

Joseph Tan, Indonesia Lead for Accenture Song, emphasized, “The value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience. This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth,”

Vincent Martin, Co-founder and Managing Director of Jixie, stated, “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns. The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers.”

Accenture Song in Southeast Asia has been making significant investments to enable clients to thrive in today’s dynamic marketplace. This acquisition marks the second investment in Indonesia following the acquisition of Romp and is aligned with Accenture Song’s recent agreement to acquire Rabbit’s Tale in Thailand. Globally, Accenture Song has made other recent acquisitions, including ConcentricLife and Fiftyfive5.

The financial terms of the transaction have not been disclosed. The completion of the acquisition is contingent upon customary closing conditions.

Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “aspires,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook,” “goal,” “target” and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, risks that: Accenture and Jixie will not be able to close the transaction in the time period anticipated, or at all, which is dependent on the parties’ ability to satisfy certain closing conditions; the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and their skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key ecosystem partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; as a result of Accenture’s geographically diverse operations and strategy to continue to grow in key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

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Contacts:

Sieu Ping Low
Accenture Song
+65 8182 8545
low.sieu.ping@accenture.com

Yasmin Quek
Accenture
+65 9049 4273
yasmin.quek@accenture.com

SOURCE: Accenture